PPC Company for US Businesses: Paid Advertising Measured on What It Costs to Win a Customer

PPC advertising companies plan, build, and manage paid advertising campaigns on platforms where you pay per click, mainly Google Ads and Microsoft Ads. The work covers keyword and audience research, campaign structure, ad copy, bidding, conversion tracking, and ongoing optimisation. The part that separates a good one from a poor one is measurement: whether anyone is checking that the conversions being optimised toward are the ones the business actually cares about.

Two models dominate. A percentage of ad spend, typically 10–20%, and a flat monthly retainer. Percentage models are common but create an incentive to recommend higher budgets, so they deserve more scrutiny when a spend increase is proposed. Separately from the fee, you pay the platforms directly for the clicks themselves; any quote that merges the two is obscuring something.

Yes, and a great many do. The things to check are not where the agency is but whether someone covers your working hours, whether the person running the account understands your market well enough to write ad copy for it, and whether the accounts are in your name. Those three questions matter more than the postcode.

In practice very little, except that PPC covers Microsoft Ads and other pay-per-click platforms alongside Google. If your spend is entirely on Google, Google Ads management is the more precise description of what you need.

Clicks arrive immediately. Reliable cost per acquisition data usually takes six to twelve weeks, because automated bidding needs conversion volume before it can optimise, and a few weeks of data is noise rather than signal. Anyone promising a specific return in the first month is describing a hope.

The only honest answer is: lower than what a customer is worth to you. That requires knowing your margin and your repeat purchase rate, which is why we ask for those before quoting a target rather than offering an industry benchmark that describes nobody.

With us, yes, every account stays in your name, and you retain administrator access throughout. Not every agency works this way, and it is worth asking the question in writing before signing anything.

Yes. Microsoft Ads is frequently cheaper per conversion in US B2B, professional services and higher-age-bracket categories, and it is routinely ignored. We import from Google Ads as a starting point and then manage it properly rather than letting it mirror.

Yes, and it is free. Read-only access, nothing in the account changes, and you receive a written document naming what we found. You keep it whether or not you work with us.

Some businesses should not run paid search. If the margins cannot support the cost per acquisition in your category, or the search demand is not there, the audit will say so. That is a less common answer than you might expect from an agency, which is rather the point of asking.