<![CDATA[Latest Digital Marketing News & Google Updates - W3era]]> https://www.w3era.com/news RSS for Node Mon, 15 Jun 2026 05:48:02 GMT <![CDATA[Study: Google Sends Only 23% of Searches to the Web]]>
A new study finds Google sends only 23% of search queries to the open web, highlighting the growing impact of AI answers and zero-click searches.
]]> https://www.w3era.com/news/google-updates/google-search-open-web-study https://www.w3era.com/news/google-updates/google-search-open-web-study/ <![CDATA[Google AI Mode Tests Moving Citation Counts & Favicons]]>
Google is testing a new AI Mode layout that moves citation counts and publisher favicons below result cards, changing source visibility.
]]> https://www.w3era.com/news/artificial-intelligence/google-ai-mode-citation-counts-favicons-ui-test https://www.w3era.com/news/artificial-intelligence/google-ai-mode-citation-counts-favicons-ui-test/ <![CDATA[Google Tests Insights Analytics for Search Profiles]]>
Google is beta testing an Insights panel inside Search Profiles showing clicks, impressions, top posts & top countries, but it's not live for all creators yet.
]]> https://www.w3era.com/news/seo/google-search-profiles-insights-analytics-beta https://www.w3era.com/news/seo/google-search-profiles-insights-analytics-beta/ <![CDATA[Google Claims SEO Authority, Warns Against Third-Party Tools]]>
Google's new Search Central guidance declares itself the authority on SEO, AEO & GEO and warns that third-party tools don't have access to Google's internal ranking data.
]]> https://www.w3era.com/news/seo/google-seo-authority-third-party-tools https://www.w3era.com/news/seo/google-seo-authority-third-party-tools/ <![CDATA[Google Analytics Adds Business Profile Data Integration]]>
Google Analytics now integrates Google Business Profile data, bringing calls, direction requests, and local engagement metrics into one view.
]]> https://www.w3era.com/news/google-updates/google-analytics-business-profile-data https://www.w3era.com/news/google-updates/google-analytics-business-profile-data/ <![CDATA[Google Tests AI Search Reports & Toggle in Search Console]]>
Google is testing a dedicated AI Overviews performance report and an opt-out toggle in Search Console. Here's what UK site owners can expect and what's still missing.
]]> https://www.w3era.com/news/seo/google-ai-search-console-reports https://www.w3era.com/news/seo/google-ai-search-console-reports/ <![CDATA[Google Calls LLMs.txt Speculative, Backs WebMCP]]>
Google's John Mueller dismisses LLMs.txt as speculative, saying no AI systems use it. He points to WebMCP as a more practical AI-readiness standard.
]]> https://www.w3era.com/news/seo/google-llms-txt-speculative-webmcp-alternative https://www.w3era.com/news/seo/google-llms-txt-speculative-webmcp-alternative/ <![CDATA[Google Expands Data Manager API With New Ad Features]]>
Google expands Data Manager API with GMP event ingestion and IP-based Customer Match support, improving audience data activation and measurement.
]]> https://www.w3era.com/news/local-seo/google-data-manager-api-update https://www.w3era.com/news/local-seo/google-data-manager-api-update/