GOOGLE UPDATE ON WORKING MULTIPLE TYPES OF STRUCTURED DATA MARKUP ON THE SAME PAGE

Google’s recommendation regarding doing multiple types of schema structured data markup on the same page.

Structured data code on your web pages can expand the number of visitors that your website gets. The Rich Results Creator tool helps users to create JSON-LD code quickly and easily. Users can add multiple structured data types to a page as they match the content of the page while following Google’s schema guidelines. For the case, the same page includes the product markup code and reviews markup code. It’s still up to Google whether they will display valuable results or not for the page.

How To Create Structured Data Code?

Most prominent search engines like Google and Bing support JSON-LD for structured data markup. The simplest way to create structured data markup code for your website is the Rich Results Creator Tool.

Do’s And Don’ts Of Multiple Schema Features:

There are two aspects to recognize when it comes back to using multiple types of schema structured data markup on one page.

1. The first is to follow Google’s guidelines to secure that the schema properties match the primary elements on a page.

So, if the primary content is a custom, but there’s a small FAQ section at the bottom, then it wouldn’t be right to include both custom and FAQ markup.

2. The other aspect is to recall that Google’s rich results can link specific types of structured data markup but not others.

For a case, the custom-rich result can also include a star rating. However, FAQ-rich results cannot be linked with a how-to or cannot be combined in a single rich result type, which simply means the actions would have to take one of them to display.

If users have a specific type of rich result that want to be shown in search results, then Mueller supports directing on the markup that’s relevant for that result.

Leave out the how-to markup if your preference is to get an FAQ-rich result.

“And if you have a strong preference on your side I would just make that super clear to us by just providing that kind of structured data.

So if you’re saying: “oh the FAQ results, I really like those for these pages. They’re super relevant here, but it’s also kind of an article, and kind of a how-to.” Then I would just focus on your preferred one. Kind of the FAQ in that case.

Or if you’re saying the how-to is really the way that I want to have this page shown in search, then I would focus on that type.”