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650% Growth in Organic Traffic for Chokhi Dhani UK

Industry: Hospitality (Fine Dining & Cultural Experience)

Location: United Kingdom

Challenges:

Chokhi Dhani UK, a premium Rajasthani dining experience, struggled with low organic visibility in the UK market. Despite its strong brand presence in India, it faced high competition from well-established Indian restaurants. The brand needed to enhance its local SEO, optimize paid campaigns, and build authority in the UK’s digital landscape.

Our SEO Strategy:

• Local SEO optimization, including Google My Business (GMB) enhancements and citation building. 
   
• On-page SEO improvements with keyword-rich content tailored to UK diners.
   
• High-quality guest posting and authority link-building as a part of our off page seo services to establish credibility.
   
• AI-driven PPC strategy to reduce ad costs and maximize conversion rates.
   
• Engaging social media ads targeting Indian expats and UK food lovers.
   

Results:

• 650% increase in organic traffic.
   
• 135% improvement in Google Ads conversion rates.
   
• Top 3 rankings for high-volume keywords like “Rajasthani restaurant in London.”

3X ROI on Meta Ads with 60% higher social engagement.
With our SEO and digital marketing expertise, Chokhi Dhani UK has firmly positioned itself as a top destination for authentic Rajasthani cuisine in London. 

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SMCET: 650% Increase in Organic Traffic & 370% More Leads with Targeted SEO and Google Ads

Industry: Higher Education (Engineering & Technology Institute)

Location: Jaipur, India (Target Market: India)
 

Challenges: 

SMCET faced low organic search visibility for competitive engineering keywords, tough competition from established colleges, limited online lead generation, and low brand awareness among prospective students and parents.

Our SEO & Google Ads Strategy:

• Conducted in-depth keyword research targeting student-centric searches like “Best Engineering Colleges in Jaipur” and “B.Tech Admission 2024.”
   
• Implemented on-page SEO improvements including metadata, internal linking, and structured data for better rankings.
   
• Created SEO-optimized blog content covering career and course selection topics to attract organic student traffic.
   
• Secured guest posts on high-authority education websites to strengthen backlinks and domain authority.
   
• Optimized Google My Business for local search visibility.
   
• Launched Google Search Ads for high-intent student queries related to admissions and courses.
   
• Ran Display Ads to boost brand awareness and recognition among students and parents.
   
• Improved landing page experience to increase conversions and reduce bounce rates.
   
• Deployed retargeting ads and smart bid strategies to maximize ROI and lower CPL.
   

Results in 6 Months:

• 650% increase in organic traffic from targeted SEO efforts
   
• 370% increase in student inquiries and applications
   
• 1200% boost in online brand visibility through Display Ads
   
• Improved first-page rankings for high-value keywords like “Engineering Colleges in Jaipur” and “B.Tech Admission”

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