How Chokhi Dhani UK Drove Traffic and Leads with W3era

Challenges

• Low Online Visibility in the UK – The brand was new to the UK market and struggled to rank on Google for relevant searches.
   
• High Competition – Competing against well-established Indian restaurants and cultural experience providers in the UK.
   
• Limited Local Brand Awareness – Lack of direct brand recognition among the UK audience.
   
• Need for Effective Paid Campaigns – Google Ads and Meta Ads needed optimization to maximize ROI.
   
• Content & Backlink Deficiency – Weak content marketing and a lack of high-authority backlinks affecting domain authority.
   

Solutions Implemented
 

SEO Strategy

• Conducted in-depth keyword research focusing on UK-specific searches related to Indian fine dining and Rajasthani cuisine.
   
• Implemented on-page SEO optimizations, including structured data, meta improvements, and high-quality content creation.
   
• Built high-authority backlinks through strategic guest posting on relevant UK food, travel, and cultural websites.
   
• Improved local SEO with Google My Business (GMB) optimization and citation building.

Google Ads Strategy

• Designed highly targeted PPC campaigns, focusing on ‘best Indian restaurants in London,’ ‘Rajasthani cuisine UK,’ and related keywords.
   
• Optimized landing pages to improve Quality Score and reduce cost-per-click (CPC).
   
• Implemented retargeting strategies to convert previous website visitors.
   

Meta Ads Strategy

• Ran awareness and conversion-focused campaigns on Facebook and Instagram targeting Indian expats and UK food enthusiasts.
   
• Utilized lookalike audiences based on past visitors and customer data.

Created engaging ad creatives showcasing the cultural experience, traditional Rajasthani dishes, and restaurant ambiance.
 

Content Marketing & Guest Posting

• Published engaging blog content on topics like “Best Rajasthani Dishes to Try in the UK” and “Authentic Indian Dining in London.”
   
• Partnered with food bloggers and influencers to generate organic brand mentions and guest posts on authority sites.
   
• Improved internal linking and content hierarchy to enhance user engagement and SEO rankings.