Imperial Ville Increased Brand Awareness & Engagement with W3era’s Digital Strategy

Challenges

• Low Brand Awareness in the Real Estate Market – Needed to create a strong brand identity to attract high-end buyers.
   
• High Competition from Established Developers – Required an effective ad strategy to stand out in Rajasthan’s luxury real estate market.
   
• Lack of Engaging Content – Needed high-quality graphics and video marketing to showcase the project’s luxury appeal.
   
• Underutilized Social Media Presence – Low engagement on Facebook and Instagram affecting lead generation.
   

Solutions Implemented

Google Ads Strategy:

• Search & Display Ads targeting high-intent real estate buyers in Rajasthan.
   
•  Optimized landing pages for better conversions and higher Quality Score.
   
•  Retargeting ads to capture and convert previous website visitors.
   
•   Bid strategy optimization to reduce CPC and maximize ROI.

Meta Ads & Social Media Management:

• Engaging Facebook & Instagram Ads targeting high-net-worth individuals looking for premium housing.
   
•  Lookalike audience targeting to reach potential buyers similar to past leads.
   
•  Organic social media content strategy with regular posts, property highlights, and client testimonials.
   
•  Community engagement & social listening to improve interaction with potential buyers.
   

Graphic Designing & Video Marketing:
 

• High-quality creatives & real estate branding materials to enhance visual appeal.
   
•  Promotional videos & walkthroughs showcasing the villas, interiors, and lifestyle benefits.
   
•  Motion graphics & drone footage to highlight the exclusivity of the property.
   
•  YouTube & Instagram Reels marketing to drive engagement.