Now a day, Flickr is rising as biggest social sharing platform. Everybody knows the importance of Internet or to be more specific, social media for any businesses especially small businesses. Social media brings immense opportunity for small businesses in terms of branding, brand promotions and building customer base. This social media is a place where spending a little amount will serve a great deal for your brand.
Among the numerous social networks present currently the two mammoth participants are Facebook and Twitter. When it comes to branding, these two shares the largest portion of social media. After these two there comes Flickr. By now it is also a very common social platform which is used to share photograph. This video and photo sharing community started its journey back at 2004 and was a Yahoo! effort. Right now Flickr has 50 million registered user and 80 million of monthly unique visitors. All of us know the importance of a picture over text material. So you can count Flickr as a superb media if you want to tell your company’s story through pictures and draw more people than regular.
Now, the big question is how to take the advantage of this media? You may think of it as a big marketing platform than the other normal one. This can be the right place from where you can draw your potential users closer to your brand. Here are some points to consider while using Flickr as a business marketing tool:
Tell your story through Flickr
Like every other business your brand also has some story to share with people. Here Flickr gives you a very good chance to tell your story through photographs or video. This social platform is particularly strong in telling the story via pictures. You can upload photographs or videos that depict the identity of your company and share it among your users. Make sure about user interactions. Flickr has numerous groups and you can join some of them those are related to your business. Share your story among these groups and start participating in conversations. People will talk about your pictures here and in terms discuss about your brand.
Although you may find number of other platforms to share your photos but Flickr makes it easy to share your photos or videos across other social platforms.You can assign tags to your photos that correspondingly help your photos to rank better in any search engine.
The picture quality of Flickr is truly great and you will not find any grainy or low resolutions pictures here.It is a safe platform for pictures; here you can apply copyright to your materials in order to prevent it from high tech thieves.
Don’t advertise anything on Flickr
Always keep in mind that never ever pushes your viewers to buy or sell your product through Flickr. Don’t try to post anything that resembles an advertisement. It is not the property of Flickr. This rule is applicable for comment section also.
Try to use the media naturally
Always try to use Flickr naturally. Post the photos of your every web engagement here; not just your company things. It will not only makes your profile look better also increases your viewer engagement.
If you remember these small rules while using Flickr, the now strong social platform then it will turn a big boon for your small business even more than Facebook or Twitter.
INFOGRAPHIC: Complete History Of Flicker
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