From the recent Webmaster Guide video, Matt Cutts, Google’s Scalp of Search spam mail, reveals whether The search engines regrets any decision related to web spam taken in past times. The query posed was:
“Was there a vital moment in your own spam fighting career where you made a mistake that you regret, linked to spam?”
Matt answered the question within a relatively long movie saying that the only thing Google regrets is just not acting quicker and also faster on paid for links and content farms.
Matt says that in the past, a well-known SEARCH ENGINE MARKETING company told him that paid links are becoming so common that there is probably no solution Google will find to crack them or take manual steps against them and come up with a good algorithm. Then he realized in that really Google has allowed paid links that passed Google page rank to go way beyond and grow too common on the internet. Therefore, around 2005-2006, Google cracked down extra aggressively on paid for links. Matt says that now most people are conscious that compensated links are towards Google and FTC tips. Now Google has algorithms to deal with paid links, and this may also take manual steps around them. But what the search engines actually regrets is waiting a long time before taking a strong stand against compensated links.
Another feel sorrow, said Matt, isn’t acting sooner upon content farms. Matt stated that earlier there have been groups of information farms and The search engines was getting internal complaints about the low quality stuff and spam that gave users an awful experience. The information facilities mass created pages as an alternative solution to really solving individual needs with wonderful content. However when He himself browsed through one of these simple sites, he felt the user experience was very good. However, Matt now feels he generalized the standard of most of the sites based on one particular instance. He regrets judging collected in one of anecdote and not performing a large scale sample, playing much more feedbacks and going through more pages in the site. Although Google woke to the call finally, but what he feels they would have done it much sooner.
Matt stated that without doubt Google does a great job which is praiseworthy, but simultaneously, he always wonders if Google could do better by acting a proven way or the wrong.
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