How Google Surprise SEO’s by its Frequent Updates

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Google updates always announced shockingly, SEO guys keep an eye at every update of Google. Recently many Google updates come, as per those updates, the SEO analyst prepares new strategies and techniques to implement on the website.

Google Algorithm updates are making every website owner aware about how harmful that updates will be for their website. From February 2016 to April 2016 several updates of Google which affected the ranking of the website in the search engine result page (SERP).  I would like to inform about some algorithm which may be helpful for SEO analyst and website owners.

In the starting of February, there was an update that shows that Google is more focused towards mobile friendly websites, as per some search engine tool excellent ranking of the mobile friendly website is found in the Google search. Most of the people are spending their time in mobile from playing games to the browsing internet. So it is very important to make your website mobile friendly for getting more visitors.

In the second week of Feb the Core algorithm of Google was tested.

In the first week of March, the early sign of penguin update was seen, this early symbols of penguin update give an alert to be prepared before happening something big on the website.

After the above update, subsequently the impact seen in the Google Webmaster Report, not major changes in any algorithm is found but lots of small things arise that need to be mentioned. In same month after two days it is found that “Google’s kills off Toolbar Page Rank”, the concept of page rank totally removed, as the importance of page rank is no more, the 0 to 10 page rank score that was moreover used by the SEO’s and Webmaster in the starting of 2000, this toolbar is widely used to check the quality of the domain was completely vanish in two weeks.

Top Three Ranking Factors of Google

The SEO professionals always surprised with the updates of Google, the top three ranking factors of Google are Content, Link, and Rank Brain. From the three content and ranking is more important than the rain brain.

Every SEO professionals know that the Google is updated in every fifteen days, major updates of Google was seen in quarterly but sometimes Google surprise us by giving the updates suddenly, Google updated many things from their quality raters guidelines to their local SEO ranking.

The webmasters and SEO professionals are curiously waiting for the penguin 4.0 but it will be officially declared by the Google. We know that new penguin 4.0 can be updated at any time based on how quickly Google indexes the links; just like that Panda is also rolling out.

From the above points, we estimate that how Google is updated frequently and how we have to keep every step with care and preparation. So these are few updates we will soon come with our new topic and other updates regarding Google and SEO.

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