Google Adwords is the great tool for advertising and attracting local customers, Google Adwords is the tool launched by the Google, which contains many other tools used for other SEO purposes. It is an online service for advertising, it enables advertisers to display an advertisement to web users based in part on cookies. These advertising are done on the basis of keywords which are previously defined by the advertisers; these keywords are the link to the copy of the content of web pages whose link is shown to advertisers. In Google Adwords we run the campaign on the basis of the budget of the advertiser, Google Adwords also have the tool called Keyword Planner which is used for keyword research.
A few weeks back Google has faced lots of confusion for an error about keyword planner, while trying to access Google’s keyword planner which is basically used by the search marketers for keyword research working on either advertising or organic research. Now the confusion occurs when little issue found that is, for using Keyword Planner search marketers should have at least one active campaign.
It’s really shocking for SEO because Google has already made difficult to access the Keyword planner by requiring Google Account, but then it is found that it is only accessed by the advertisers. But after few times Google declares in the thread where the discussion is going on that this news was not true. Google Declared that “Setting up a campaign or ad is not mandatory to use keyword planner, one can use the keyword planner without running any campaign on Google Adwords.
According to the search engine, later the updated news was seen again on Monday with a report that more users are seeing the error message regarding Keyword Planner. Google has responded on Monday that there is a technical issue and again restate that an active campaign is not required just a Google Adwords is needed. So now the every user whether he is an advertiser or not can freely research for the keyword in the keyword planner.
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