Brief Guide for Marketers and SEO Agencies for 2016

  • June 10, 2016
  • SEO
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As per industries, standard new techniques and technologies are always welcome because with latest techniques in industry and enterprise can raise the graph of their growth and development rapidly. In these blog I am putting little light on introducing some of the regular facts that will help a company and industry to update them.

The digital marketing strategies are finely used by the marketers and agencies, there are different branches of digital marketing used in proper proportion otherwise it will not show its effect.

Digital Marketing Trends
The activities at industry conduct for digital marketing agencies are SEO, Paid Search, Social Media Marketing, Social Media Advertising, Digital Display Marketing, Email Marketing, and Mobile Marketing. From all the strategies SEO is a strategy which is widely preferred by the marketer and advertisers.

As per recent research, it is found that 94% of the marketers are using SEO; it becomes the core marketing strategies for most of the SEO Enterprises.

Google updates around 500 to 600 algorithms annually, due to this updates the marketing for SEO is becoming more complex day by day, and as per overall estimation, it is very clear that the impact of Google in search engine optimization is only to grow the business or enterprise at extent. In the year 2015, yahoo and Google announced a 3-year agreement to display Google search results on Yahoo! Search.

Our next point of focus is about the technology and tools used to manage & perform the work of SEO. As per the research was done by the popular website for like search engine land and another SEO website, it is very clear that SEO manage their work with the tools such as a free proprietary tool, some in-house tools, licensed tool from the vendors and Excel etc. As per the report, most of the SEO agencies and vendors are used license tool from third party vendors. There is having some selected tools which are widely used by the SEO Agencies to conduct or perform the SEO strategies. The below table will represent the tools for SEO. When the enterprise is working for company’s marketing and advertising and generating ROI for particular website, then by following several steps such as initial keywords research, Keyword Research, Link Analysis, Acquisition and Removal, Page Optimization, SERP Analytics, Site Crawler, Mobile Ranking or Research, Monitoring the website by looking at the points like log file analysis, Uptime Monitoring and Engagement.

Tools used for SEO Strategies

Below table represents the different tools which are used to perform the above strategies for a website, around eight to ten tool are given here which are helpful to find website initial ranking to monitoring of website. These are the selected points and process conducted in the SEO.


Role of Content in the Future of SEO

According to the current scenario, it was very clear that content will be rock and responsible for the performance of marketing. The flow of content marketing in any enterprise will be from target demand to measure results. For measuring you work and what are strategies an enterprise is applying for the marketing of any company is by creating a regular report card for the performance and partner it with your clients to help them achieve their performance goals.

Latest Marketing SEO Trends to Observe

  • Organic Search still has importance in SEO, as organic search is beneficial for SEO for the long term. There are different behaviors through which a marketer takes advantage, such as direct traffic, traffic from referral website, simple search, social, email, display ads etc.
  • Facebook is leaving it impacts by getting more views from YouTube videos; there are ways to link both YouTube and Facebook videos that may be beneficial.
  • Google updates are very effective, a marketer should aware of that Google now penalizes sites with poor mobile UX.
  • The result of G+ is replaced by the twitter, this happened earlier also. So, no need to waste your time Google+ authorship.
  • The links are the base of SEO and it always matters, but creating low-quality backlinks are not beneficial. So the volume of the link is beneficial if it is created from quality sites.

In an enterprise, it is very important to think in a better way because in an enterprise many things matter. So marketers and enterprises always have to keep in the latest updates and trends in the market. Get more exposures in your business is the significant procedure in an enterprise, the marketers has to explore their eyes to the every corner of the digital marketing world and filter the great tips and ideas which will efficiently mechanism for the growth of your enterprise.

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