




A brochure site has twenty pages and one set of problems. A store has four thousand URLs, most of which it did not deliberately create, and a completely different set.
Faceted Navigation Multiplies Your URLs. Colour, size and sort filters can turn 500 products into 50,000 crawlable combinations. Crawl budget goes to parameter URLs instead of the pages that sell, and nobody notices until rankings slide.
Product variants duplicate themselves. The same shirt in eight colours is eight near-identical pages competing with each other unless canonicals and variant handling are set deliberately.
Category pages do the ranking. Most commercial search volume lands on category and subcategory pages, not product pages — and those are usually the thinnest templates on the site.
Out-of-stock and discontinued products decay. Every removed line is a URL decision: redirect, keep, or 404. Left alone they become a slow leak of authority and a poor experience.
Your feed and your site have to agree. Titles, availability and price that differ between the product page and the Merchant Center feed cause disapprovals in Shopping and confusion in organic.
None of that exists on a standard SEO engagement, which is why the plans below are scaled by catalogue size rather than by page count alone. Our ecommerce SEO service page covers the method in detail. If you are comparing broader ecommerce marketing packages that bundle paid search and Shopping alongside organic, our PPC packages can run in parallel with any tier below.
Four plans scaled to catalogue size. Clear pricing, defined deliverables, no hidden costs.
| Ideal For | Small stores and new catalogues | Growing stores | Large and multi-category catalogues | Enterprise and multi-store brands |
| Pricing (Monthly) | ||||
| Catalogue Size | Up to 100 products | Up to 500 products | Up to 2,000 products | Unlimited |
| Pages Covered | ||||
| Keyword Clusters |
The free audit reports your indexed URL count against your real product count. The gap is usually the surprise.

Plans state how many products and categories they cover. You are not agreeing to an unspecified amount of work.

Crawl waste and variant duplication are diagnosed at $499, not held back for the top tier, because nothing else works until they are fixed.

Product and Offer markup across the catalogue from the entry tier — it is what makes price and availability eligible to show in results.

Every monthly report pairs positions with organic revenue by category, so you can see which parts of the catalogue are actually growing.

Feed problems break Shopping and organic simultaneously. We fix them once. See PPC packages if both are running.

Content, links and rankings stay on your domain and in your accounts.
All four ecommerce website SEO packages are built from the same five components. What changes between tiers is volume and depth.

Every engagement starts here, at every tier, because content work on a store with crawl problems is money spent on pages Google will not reach.
Affordable usually means something was removed. Here is what is not removed at the entry tier, because these are the things that decide whether a store ranks at all.
The technical audit happens at every tier. A store with crawl waste or duplicate variants will not rank however much content is added on top, so the diagnosis comes first whatever you are paying.
Product and Offer schema is on every plan. It is what makes a listing eligible for price, availability and review display, and it costs nothing to implement properly.
Weekly and monthly reporting is on every plan, not reserved for the top tier.
Your rankings, content and links stay yours. Everything we build remains on your domain and in your accounts.
What genuinely scales with price is volume and depth — how many categories and products are optimised each month, whether variant handling and feed work are included, and how much content is produced. That is an honest basis for tiering, and it is why the comparison table states counts rather than adjectives.
The method is the same on every platform. What differs is where the problems hide.
Shopify — collection URL structure and the automatic `/collections/.../products/...` duplication are the recurring issues, along with limited control over robots.txt on older plans.
WooCommerce — plugin-driven bloat and unmanaged product attribute URLs generate most of the crawl waste, and speed is usually the first thing to fix.
Magento and Adobe Commerce — layered navigation produces parameter URLs at scale, and the store is usually large enough that crawl budget is a genuine constraint rather than a theoretical one.
BigCommerce and headless builds — rendering and indexation of JavaScript-driven category pages is the first thing to verify, before any content work.
Tell us the platform when you ask for a quote and the audit starts from the problems that platform actually has.
Catalogue size, platform, current indexation and revenue by category established before anything is proposed.

Send us the store URL and we will tell you the page count, the crawl waste and which tier that puts you in.
All our ecommerce website SEO packages include a technical store audit, category and product page optimisation, Product and Offer schema, link building, and weekly and monthly reporting. Volumes scale by tier: Basic covers up to 100 products with 5 categories and 20 product pages optimised, while Professional covers up to 2,000 products with 40 categories and 250 product pages. The full matrix is in the comparison table.
$499, $999 or $1,999 a month depending on catalogue size, with custom pricing for enterprise and multi-store brands. The same three prices apply across all our single-service packages, so an ecommerce SEO plan and a standard SEO plan at the same tier cost the same — what differs is the work, which is scaled to products and categories rather than pages alone.
Because catalogue size drives almost all the work. A 100-product store and a 2,000-product store have different crawl budgets, different duplication problems and a different number of category pages to optimise. Pricing by page count alone, as a standard SEO plan does, badly under-describes what a large store needs.
Yes — Basic exists for exactly that, at $499 a month for catalogues up to 100 products. It includes the full technical audit, Product and Offer schema, 5 category pages, 20 product pages and link building. The things removed at that tier are volume and depth, not the diagnostics that decide whether the store can rank at all.
Technical fixes can show up in indexation within weeks. Ranking and revenue movement on competitive category terms usually takes three to six months, and longer on large catalogues where crawl recovery has to happen before anything else registers. Any agency promising ranked category pages in thirty days is describing a hope.
Yes, and the audit starts from the problems each platform actually has — collection duplication on Shopify, plugin bloat and attribute URLs on WooCommerce, layered navigation parameters on Magento. Tell us the platform when you request a quote.
Feed review is included from Advanced, because title, price and availability mismatches between your feed and your site weaken organic and cause Shopping disapprovals at the same time. If you are also running paid Shopping, our product feed management service covers the full feed build.
Each one is a URL decision — redirect to the nearest equivalent, keep the page with alternatives shown, or remove it properly. Left unmanaged they become a slow leak of authority and a poor experience. We set a policy in the audit and apply it consistently from Advanced upward.
Three months minimum, renewable quarterly, with payment in advance at the start of each cycle. Three months is the shortest period in which technical fixes and content work produce data worth judging.
Yes, free of charge. Send the store URL and you receive a written document covering your indexed URL count against your real product count, the crawl waste we can see, and which tier your catalogue actually needs. You keep it whether or not you work with us.
No — these are organic SEO plans. If you want ecommerce marketing packages that cover both, run one of the plans above alongside a PPC package at the same tier; the feed and schema work overlaps, so the two cost less together than either does bolted onto the other later.
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