Automotive PPC Agency: Paid Media for Dealers, Parts Sellers and Fleet Operators

They work when the account matches the business type. A parts seller judged on return on ad spend, a workshop judged on cost per booked job and a dealership judged on cost per sold unit need three different accounts, and the commonest failure in this category is running all three as though they were one. Our Saudi parts client sustained 7.59 return across ten months; our UK mobile fitting client held £20.90 per booked job across a year.

Fees follow one of two models — a percentage of ad spend, typically 10–20%, or a flat monthly retainer. We work on a flat retainer scaled to catalogue and account complexity, because a percentage model rewards recommending a larger budget and automotive is an easy category to overspend in. The ad spend itself is paid directly to the platforms and is a separate number.

Usually because the account is optimising toward enquiry volume, which in this category is cheap and mostly worthless. The expensive enquiries are the ones from people who cannot finance, cannot travel to you, or want something you do not stock. Fixing it means feeding lead outcomes back from the CRM or DMS so bidding chases qualified enquiries rather than all of them.

Vehicle ads advertise individual units from a dealership inventory feed, carrying price and specification rather than sending every search to a generic model page. For any dealer with stock that changes regularly, they reflect reality in a way keyword campaigns cannot. They depend entirely on a clean, current inventory feed, which is where the real work sits.

It is the whole thing. A part that is correct for the wrong vehicle is a return, a refund and usually a poor review, so year-make-model data has to be treated as campaign infrastructure rather than a feed field. Most parts feeds we audit carry fitment data that was built for a warehouse system and never adapted for advertising.

Yes. Manufacturer co-op funding generally comes with brand guidelines covering logo use, claims and ad copy, and the practical approach is to build campaigns inside those rules from the start rather than submitting for approval and rebuilding. Confirm your programme’s specific requirements with us before launch.

Yes. Transportation lead generation is a business-to-business problem rather than a retail one — small buying populations, long cycles and high contract values. Our Dubai freight client halved cost per lead at flat spend across a quarter, written up in full on our Google Ads for B2B page.

By planning for it annually rather than reacting monthly. Tyres, air conditioning, batteries and MOT work follow predictable patterns, so we pull two years of history, hold budget headroom for the peak weeks, and switch seasonal keyword groups by calendar rather than leaving them running at a loss all year.

Frequently yes, and it is routinely ignored. Microsoft often converts cheaper in parts and in fleet and commercial categories, where the audience skews toward desktop and older demographics. We import from Google as a starting point and then manage it as its own account rather than letting it mirror.

Yes, free of charge. Read-only access, nothing changes, and you receive a written document naming what we found — including how much of your catalogue is effectively invisible because of feed problems, which in parts accounts is usually the largest single finding.