Paid Social Agency Focused on Qualified Leads, Not Just Clicks

Usually search, if people are already looking for what you sell. It captures existing demand, pays back faster, and tells you which messages work before you spend money interrupting people. Social comes into its own when the category is new, when demand has to be created rather than captured, or when search volume is capped and you need growth beyond it. Most mature programmes run both, with budget moving between them on evidence.

The floor comes from Meta's learning phase: an ad set needs roughly 50 conversions a week to optimise properly. Multiply your target cost per acquisition by fifty for a weekly minimum per ad set. Below that, consolidate into one ad set or optimise toward a cheaper event — and if even that is out of reach, the honest answer is that the channel will not work yet.

Three reasons. Privacy changes removed much of the tracking the platforms relied on, so they model what they can no longer observe, and models lean optimistic. Default attribution windows credit view-throughs that led to no click. And every platform counts a customer it touched, independently of the others. Server-side tracking recovers part of the signal; reporting blended return alongside platform figures handles the rest.

On Meta and TikTok, yes, and the platforms have made it so. Audience selection is now largely automated, and broad targeting with strong creative routinely beats carefully built audiences. LinkedIn is the exception — its firmographic targeting is the actual product and worth paying for. Any agency selling Meta targeting sophistication as its main skill is selling something the platform does for free.

Faster than most teams plan for. A working life of a few weeks is normal on Meta and shorter on TikTok, varying with audience size and frequency. The practical answer is to agree a refresh cadence up front and watch frequency, rather than waiting for performance to drop — by the time the drop is visible in the report, you have already paid for it.

Only if your product demonstrates well on video and you can produce a lot of it. Media costs are genuinely lower than Meta in most categories, but the creative requirement is higher and repurposed assets perform badly. If you cannot commit to native production, the lower media cost is not a saving.

When deal sizes are large enough to absorb it, and when you need targeting by job title, company size or seniority that Google cannot offer. For low-value products, consumer categories, or businesses whose buyers already search the category in volume, it rarely is — search reaches the same people for considerably less. We will tell you which case you are in.

We can work with your existing brand assets and creative team or help develop ad creatives, including concepts, copy, and visual direction, depending on your requirements. Our paid social management process includes creative testing and performance reviews to identify which messages and formats resonate with your audience. We’ll agree on responsibilities, deliverables, and approval workflows before launching your campaigns.

Platform-reported figures and blended return side by side, every month, with the gap explained rather than hidden. Creative performance reported by concept so the learning carries forward, frequency and fatigue shown so decay is visible early, and a named decision each month on what to produce, retire and scale.

A full tracking audit, your platform-reported conversions reconciled against actual revenue for the same period, an assessment of your creative library and where the gaps are, a view on campaign structure, and a prioritised list of what to fix first. Delivered in writing within 7-10 working days, and yours to keep whether or not you work with us.