Business Overview
The Chef Upstairs is a premium culinary experience provider based in Toronto, Canada, offering private dining, cooking classes, and corporate culinary events across Ontario. Despite having a strong reputation in the local food scene, The Chef Upstairs wanted to increase bookings, improve brand awareness, and drive high-quality leads through strategic digital advertising.
To achieve this, the business partnered with W3era for Google Ads & Meta Ads, leading to significant increases in conversions, engagement, and return on ad spend (ROAS).
Client Testimonial
See what Our Client say
W3era’s paid advertising expertise transformed our lead generation and customer engagement. Our Google Ads and Meta Ads campaigns have consistently delivered high-quality leads, boosting our bookings and revenue!
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Services Used by Client
List of services utilized by the business to achieve growth.
Challenges
- Low Online Booking Conversions – Needed to generate more bookings for private dining and cooking classes.
- High Competition in the Culinary Industry – Competed with top-tier culinary service providers in Toronto.
- Inefficient Paid Advertising Strategy – Previous campaigns were costly with low conversion rates.
- Low Social Media Engagement – Meta Ads were not driving the desired level of brand interaction.
- Targeting High-Intent Local Customers – Required an optimized approach to reach the right audience in Ontario.
Solutions Implemented
Google Ads Strategy
- Search & Display Ads Optimization – Targeted high-intent keywords like “private dining Toronto” and “cooking classes near me.”
- Performance Max Campaigns – Utilized AI-driven ads to increase visibility and bookings.
- Landing Page Optimization – Improved user experience to maximize conversions.
- Retargeting Campaigns – Captured lost leads and encouraged repeat bookings.
- Bid Strategy Refinements – Reduced cost per lead while increasing ROAS.
Meta Ads Strategy
- Engaging Video & Carousel Ads – Showcased interactive cooking experiences and customer testimonials.
- Lookalike & Interest-Based Targeting – Reached food enthusiasts and corporate clients.
- Retargeting Campaigns – Re-engaged past visitors with personalized offers.
- Seasonal & Promotional Campaigns – Promoted holiday specials and limited-time cooking classes.
- Influencer & UGC Collaboration – Leveraged food bloggers and influencers to boost credibility.
Results Achieved
280%Increase In Bookings From Paid Ad Campaigns.
4.2xRoas On Google Ads.
5.1xRoas On Meta Ads.
1500%Increase In Social Media Engagement
40%Lower Cost Per Acquisition (Cpa)
Take Your Business to the Next Level with W3era’s Digital Advertising Expertise
Want to drive more bookings, engagement, and ROI like The Chef Upstairs? W3era specializes in Google Ads & Meta Ads strategies tailored to your business. Contact us today!
Their responsive SEO strategy and expertise significantly boosted our organic traffic. Every step—from on-page to backlinks—was strategic, and practical, and delivered real results.
170 %
Organic Traffic
+200 %
Top 5 Keyword Results
I recommend W3era for its transparent communication and technical expertise simplifying SEO for us. Our keywords ranked on first page generating more leads and conversions.
25%
Leads generation
210%
Traffic growth
A highly recommended digital marketing agency dedicated to bring your business to higher rankings with enhanced conversion rates within a few months.
190%
Traffic growth
25%
Conversion Rate
