Business Overview
Stani Memorial College of Engineering & Technology (SMCET) is a leading engineering and technology institute based in Jaipur, India. The institute offers B.Tech, M.Tech, and diploma courses across various engineering disciplines. To strengthen its digital presence, improve search rankings, and increase student enrollments, SMCET partnered with W3era for SEO, content writing, Google Ads, and guest posting.
Client Testimonial
See what Our Client say
W3era played a crucial role in enhancing our online visibility. Their SEO and advertising strategies have significantly increased our student inquiries, brand recognition, and website traffic. The results have exceeded our expectations!
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Services Used by Client
List of services utilized by the business to achieve growth.
Challenges
- Low Organic Search Visibility – The website had minimal rankings for competitive engineering-related keywords.
- Strong Competition from Established Engineering Colleges – Needed a robust digital strategy to stand out.
- Limited Lead Flow from Online Channels – Required a targeted approach to increase applications and inquiries.
- Lack of Brand Awareness – Needed Google Display Ads to improve recognition and engagement.
Solutions Implemented
SEO, Content Writing & Guest Posting Strategy
- In-depth keyword research & optimization targeting student-centric searches like “best engineering colleges in Jaipur” and “B.Tech admission 2024.”
- On-page SEO improvements, including metadata enhancements, internal linking, and structured data implementation.
- SEO-optimized blog content covering topics like “Career Opportunities After B.Tech” and “Why Choose SMCET for Engineering?”
- Guest posting on high-authority education and career websites to improve backlink profile and search rankings.
- Google My Business (GMB) optimization for better local search visibility.
Google Ads Strategy
- Search Ads for high-intent student queries related to admissions and engineering courses.
- Display Ads to boost brand awareness among students and parents.
- Landing page optimization to enhance conversion rates and reduce bounce rates.
- Retargeting ads to nurture potential applicants and encourage sign-ups.
- Bid strategy adjustments to lower cost-per-lead (CPL) and maximize ROI.
Results Achieved
650%Increase In Organic Traffic Through Strategic Seo Efforts.
370%Increase In Student Inquiries & Applications Using Seo And Google Ads.
Brand VisibilityEnhanced Brand Visibility Through Google Display Ads.
Improved RankingsFor High-Value Engineering-Related Keywords.
Transform Your Educational Institute’s Digital Presence with W3era
Want to attract more students and grow your institute’s online reach? W3era specializes in SEO, content marketing, guest posting, and Google Ads tailored for educational institutions. Contact us today to elevate your admissions and brand awareness!
Their responsive SEO strategy and expertise significantly boosted our organic traffic. Every step—from on-page to backlinks—was strategic, and practical, and delivered real results.
170 %
Organic Traffic
+200 %
Top 5 Keyword Results
I recommend W3era for its transparent communication and technical expertise simplifying SEO for us. Our keywords ranked on first page generating more leads and conversions.
25%
Leads generation
210%
Traffic growth
A highly recommended digital marketing agency dedicated to bring your business to higher rankings with enhanced conversion rates within a few months.
190%
Traffic growth
25%
Conversion Rate
