Smcet Case Study - Growth In Organic Traffic & 370% Increase In Leads @W3era

Challenges

• Low Organic Search Visibility – The website had minimal rankings for competitive engineering-related keywords.
   
• Strong Competition from Established Engineering Colleges – Needed a robust digital strategy to stand out.
   
• Limited Lead Flow from Online Channels – Required a targeted approach to increase applications and inquiries.
   
• Lack of Brand Awareness – Needed Google Display Ads to improve recognition and engagement.
   

Solutions Implemented

SEO, Content Writing & Guest Posting Strategy

• In-depth keyword research & optimization targeting student-centric searches like “best engineering colleges in Jaipur” and “B.Tech admission 2024.”
   
• On-page SEO improvements, including metadata enhancements, internal linking, and structured data implementation.
   
•  SEO-optimized blog content covering topics like “Career Opportunities After B.Tech” and “Why Choose SMCET for Engineering?”
   
•   Guest posting on high-authority education and career websites to improve backlink profile and search rankings.
   
•   Google My Business (GMB) optimization for better local search visibility.

Google Ads Strategy
 

• Search Ads for high-intent student queries related to admissions and engineering courses.
   
•  Display Ads to boost brand awareness among students and parents.
   
•  Landing page optimization to enhance conversion rates and reduce bounce rates.
   
•  Retargeting ads to nurture potential applicants and encourage sign-ups.
   
•  Bid strategy adjustments to lower cost-per-lead (CPL) and maximize ROI.