Saachi Style Boosted E-commerce Sales & ROAS with W3era’s Paid Advertising Strategy

Challenges

• Low Conversion Rates on Paid Ads – High ad spend with low return on investment (ROI).
   
• High Competition in the Fashion Industry – Competing with established eCommerce fashion brands.
   
• Inefficient Google Ads Strategy – Needed better ad targeting and cost optimization.
   
• Low Engagement on Social Media Ads – Meta Ads were not delivering expected conversions and engagement.
   
• Scaling E-commerce Sales Efficiently – Required a structured approach to drive consistent sales growth.
   

Solutions Implemented

Google Ads Strategy
 

• Performance Max & Shopping Ads – Focused on high-intent shoppers searching for fashion accessories.
• Search & Display Ads Optimization – Targeted transactional keywords with conversion-focused ad copy.
• Bid Strategy Optimization – Lowered cost per acquisition (CPA) and improved return on ad spend (ROAS).
• Dynamic Retargeting Campaigns – Re-engaged abandoned cart visitors to maximize conversions.
• Custom Landing Page Optimization – Ensured high relevance for ad clicks to reduce bounce rates.

Meta Ads Strategy
 

• Visually Engaging Carousel & Video Ads – Showcased top-selling fashion accessories and product collections.
• Dynamic Product Ads (DPA) & Retargeting – Personalized ad recommendations based on user behavior.
•  Lookalike & Interest-Based Targeting – Reached new customers similar to past high-value buyers.
•  Seasonal Promotions & Limited-Time Offers – Created urgency-driven campaigns to boost sales.
•  Influencer & UGC-Based Advertising – Leveraged influencer collaborations for authentic brand storytelling.