Rigid Industries Increased Visibility & Leads with W3era’s Digital Strategy

Challenges

• Low Search Visibility in the UAE Market – Rigid Industries needed to rank higher for competitive industrial keywords.
   
• High Competition from Established Suppliers – The brand faced stiff competition from both local and international manufacturers.
   
• Inefficient Google Ads Performance – High CPC with low conversion rates affecting lead generation.
   
• Lack of Engaging Content & Weak Backlink Profile – Needed authoritative content and high-quality backlinks to boost rankings and credibility.
   

Solutions Implemented

SEO & Content Marketing Strategy:

• Comprehensive keyword research & optimization for high-converting industrial searches.
   
•  On-page SEO improvements, including metadata, internal linking, and structured data.
   
•  SEO-optimized content marketing, featuring in-depth blogs on topics like “How to Choose the Best Rigid Packaging Solutions” and “Why Industrial Equipment Quality Matters.”
   
•  Guest posting & PR campaigns on high-authority industrial and manufacturing websites.
   
•  Google My Business (GMB) optimization for local search improvement.

Google Ads Strategy:

•  Highly targeted PPC campaigns focusing on lead generation from industrial buyers.
   
•  Landing page enhancements to improve ad relevance and increase conversion rates.
   
•  Remarketing & display ad campaigns to capture potential buyers and re-engage visitors.
   
•  Bid strategy optimization to lower CPC and maximize ROI.