MPass Case Study - Growth In 420% Organic Traffic & Increase In Leads @W3era

A strategic SEO approach that boosted organic traffic, improved search rankings, and enhanced engagement for MPass.

420%

Growth in Organic Traffic

85+

Keywords Ranked on Page One

35%

Increase in Engagement Rate

Business Overview

MPass is a digital identity and verification solutions provider based in Jaipur, India, catering to businesses across the country. The company needed to increase organic traffic, improve search rankings, and establish itself as an industry leader in digital security solutions.

To achieve these goals, MPass partnered with W3era for SEO, Content Writing, and Guest Posting, resulting in significant organic growth and lead generation.

Client Testimonial

See what Our Client say

W3era’s SEO expertise has helped us achieve incredible growth in organic search rankings and website traffic. Their strategic approach to content marketing and link building has positioned us as a trusted name in the industry!

Services Used by Client

List of services utilized by the business to achieve growth.

Google Ads

SEO

Challenges

Low Organic Search Visibility – Struggled to rank for competitive keywords in the cybersecurity and identity verification space.
Lack of SEO-Optimized Content – Needed high-quality, engaging, and informative content to drive traffic.
Limited Backlink Profile – Required high-authority guest posts and backlinks to boost domain authority.
Lead Generation Issues – Needed a content-driven strategy to attract and convert visitors.

Solutions Implemented

SEO Strategy

Keyword Research & Optimization – Targeted high-intent keywords related to digital identity solutions.
On-Page SEO Enhancements – Improved metadata, internal linking, and structured content.
Technical SEO Fixes – Optimized website speed, mobile responsiveness, and schema markup.
Local SEO Implementation – Optimized for industry-specific local searches and business listings.

Content Writing & Blogging

Authority Blog Content – Published informative articles on cybersecurity, KYC, and identity verification trends.
SEO-Optimized Landing Pages – Created keyword-focused service pages to improve search visibility.
Engaging Industry Insights – Produced educational and thought-leadership content to attract business clients.

Guest Posting & Link Building

High-Authority Guest Blogs – Secured backlinks from trusted technology and security industry websites.
Content Syndication Strategy – Shared informative articles on niche platforms to drive referral traffic.
Digital PR & Outreach – Built brand credibility through external publications and industry mentions.

Results Achieved

420%

Increase In Organic Traffic Within 6 Months.

85+

Industry-Relevant Keywords Ranked On The First Page Of Serp.

35%

Higher Engagement Rate Through Targeted Content Marketing.

Stronger Domain Authority

High-Authority Guest Post Backlinks.

Higher Lead Conversion

Higher Lead Conversion Rate From Organic Search Visitors.

Boost Your Organic Growth with W3era’s SEO & Content Strategy

Want to improve your website traffic, search rankings, and lead generation like MPass? W3era specializes in SEO, Content Marketing, and Link Building to help businesses achieve sustainable digital growth. Contact us today!

Their responsive SEO strategy and expertise significantly boosted our organic traffic. Every step—from on-page to backlinks—was strategic, and practical, and delivered real results.

170 %

Organic Traffic

+200 %

Top 5 Keyword Results

I recommend W3era for its transparent communication and technical expertise simplifying SEO for us. Our keywords ranked on first page generating more leads and conversions.

25%

Leads generation

210%

Traffic growth

A highly recommended digital marketing agency dedicated to bring your business to higher rankings with enhanced conversion rates within a few months.

190%

Traffic growth

25%

Conversion Rate

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W3era is rated 4.3 / 5 average from 171 reviews on Google.

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