IIRM Achieved 900% Growth in Organic Traffic & 750% Increase in Leads

A powerful combination of SEO, content optimization, and paid marketing drove massive traffic growth and significantly increased lead generation for IIRM.

900%

Growth In Organic Traffic

750%

Increase In Lead Flow

10+

Keywords Ranked On Page One

Business Overview

The Institute of Rural Management (IIRM) is a premier management institute based in Jaipur, India, offering specialized courses in rural management, financial services, and business administration. The institute aimed to increase its digital presence, attract more students, and improve lead generation through a well-structured digital marketing strategy. IIRM partnered with W3era for SEO, content writing, guest posting, and Google Ads.

Client Testimonial

See what Our Client say

W3era’s strategic approach to SEO and digital marketing has helped us reach a wider audience and significantly increase student inquiries. Their efforts in optimizing our search rankings and running targeted ad campaigns have made a massive impact on our lead generation and admissions.

Services Used by Client

List of services utilized by the business to achieve growth.

Challenges

Low Organic Traffic & Search Visibility – The website lacked high rankings for competitive educational keywords.
High Competition from Leading Educational Institutions – Needed a strong SEO and paid ad strategy to stand out.
Low Lead Generation from Digital Channels – We needed an optimized marketing funnel to increase inquiries and applications.
Limited Content & Weak Backlink Profile – Required quality guest posting and SEO-focused content to boost credibility and authority.

Solutions Implemented

SEO, Content Writing & Guest Posting Strategy

Comprehensive keyword research targeting high-intent searches like “best rural management courses in India” and “top MBA colleges in Jaipur.”
On-page SEO optimization, including metadata, structured data, and internal linking improvements.
SEO-optimized blog content covering topics like “Career Opportunities in Rural Management” and “How an MBA in Financial Services Can Transform Your Career.”
High-quality guest posting on authoritative education & career websites to improve search rankings and domain authority.
Google My Business (GMB) optimization to improve local search rankings for student inquiries.

Google Ads Strategy

Search & Display Ads targeting students searching for MBA and management courses.
Landing page optimization to improve ad conversions and reduce bounce rates.
Retargeting campaigns to nurture interested students and encourage applications.
Bid strategy optimization to lower cost-per-lead (CPL) and improve ROI.

Results Achieved

300%

Increase In Organic Traffic Within Six Months.

10+

Keywords Ranked On The First Page Of Serp.

750%

Increase In Lead Flow Through Combined Seo And Paid Marketing Efforts.

Online Presence & Credibility

Stronger Online Presence & Credibility Through Guest Posting And Optimized Content.

Ad Conversions

Higher Ad Conversions & Reduced Cpl Through Optimized Google Ads Campaigns.

Boost Your Educational Institute’s Digital Growth with W3era

Looking to increase your online visibility and student inquiries? W3era specializes in SEO, content marketing, guest posting, and Google Ads tailored for educational institutions. Contact us today to enhance your digital marketing success!

Their responsive SEO strategy and expertise significantly boosted our organic traffic. Every step—from on-page to backlinks—was strategic, and practical, and delivered real results.

170 %

Organic Traffic

+200 %

Top 5 Keyword Results

I recommend W3era for its transparent communication and technical expertise simplifying SEO for us. Our keywords ranked on first page generating more leads and conversions.

25%

Leads generation

210%

Traffic growth

A highly recommended digital marketing agency dedicated to bring your business to higher rankings with enhanced conversion rates within a few months.

190%

Traffic growth

25%

Conversion Rate

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