Chordia Jewels Case Study - Growth in Organic Traffic & Increase Lead @W3era

Challenges

• Low Organic Visibility – Needed to rank for competitive jewelry-related keywords.
   
• High Competition in the Gems & Jewelry Market – Competing with well-established global jewellery brands.
   
• Struggles with Paid Ads ROI – High ad costs with suboptimal conversion rates on Google and Meta Ads.
   
• Lack of an Optimized Website – Needed a robust eCommerce platform with better UI/UX.
   
• International Expansion Goals – Required visibility in both India and the USA markets.
   

Solutions Implemented

Website Design & Development

• Custom Shopify eCommerce Website – Built a fast, interactive, and visually appealing online store. 
   
• User-Friendly Navigation & Checkout – Streamlined the shopping experience for higher conversions. 
   
• Mobile Optimization & Speed Enhancements – Ensured fast load times for a seamless experience. 
   
• Conversion Rate Optimization (CRO) – Implemented trust signals, reviews, and upselling tactics. 
   
•  Advanced Tracking & Analytics Integration – Integrated GA4, GTM, and Facebook Pixel for data-driven decision-making.

SEO Strategy
 

• Keyword Research & Optimization – Targeted high-value commercial keywords in the jewellery niche. 
   
• On-Page SEO Enhancements – Optimized product pages, category pages, and metadata for better rankings. 
   
• Technical SEO Fixes – Improved site speed, mobile responsiveness and implemented schema markup. 
   
• Authority Link Building – Acquired high-quality backlinks through guest posting and PR campaigns. 
   
• Content Marketing – Created SEO-friendly blog content around gemstone care, styling, and buying guides. 
   
•  Local SEO Implementation – Optimized for "jewelry stores near me" and location-based keywords.
   

Google Ads Strategy
 

• Performance Max & Shopping Ads – Focused on high-intent users searching for specific jewellery pieces. 
   
• Search & Display Ads – Targeted both branded and non-branded keywords to maximize reach. 
   
• Smart Bidding Strategy – Optimized for conversions while reducing CPC and increasing ROAS. 
   
• Retargeting Campaigns – Re-engaged potential buyers who abandoned their carts or browsed key product pages. 
   
• International Market Targeting – Separate ad campaigns for India & USA, tailored to audience behaviours.

Meta Ads Strategy
 

• Highly Engaging Video & Carousel Ads – Showcased product details, craftsmanship, and testimonials. 
   
• Dynamic Product Ads (DPA) – Used AI-driven retargeting to recommend products based on user behaviour. 
   
• Influencer & UGC Campaigns – Partnered with niche influencers to boost credibility and engagement. 
   
• Lookalike & Interest-Based Targeting – Reached potential customers similar to past high-value buyers.  
   
• Promotional & Seasonal Ads – Capitalized on festive sales, special discounts, and limited-time offers.