Business Overview
Chokhi Dhani is a renowned brand offering an authentic Rajasthani cultural and dining experience. Originally based in Jaipur, India, the brand expanded to the United Kingdom to bring its rich heritage and cuisine to a global audience. With a strong reputation in India, Chokhi Dhani UK aimed to establish its presence and attract local and Indian-origin customers in the UK through digital marketing.
Client Testimonial
See what Our Client say
W3era has been instrumental in elevating our online presence in the UK. Their strategic approach to SEO, PPC, and content marketing helped us gain visibility, attract more customers, and significantly boost our engagement. We highly recommend their services to any business looking to expand digitally.
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Services Used by Client
List of services utilized by the business to achieve growth.
Challenges
- Low Online Visibility in the UK – The brand was new to the UK market and struggled to rank on Google for relevant searches.
- High Competition – Competing against well-established Indian restaurants and cultural experience providers in the UK.
- Limited Local Brand Awareness – Lack of direct brand recognition among the UK audience.
- Need for Effective Paid Campaigns – Google Ads and Meta Ads needed optimization to maximize ROI.
- Content & Backlink Deficiency – Weak content marketing and a lack of high-authority backlinks affecting domain authority.
Solutions Implemented
SEO Strategy
- Conducted in-depth keyword research focusing on UK-specific searches related to Indian fine dining and Rajasthani cuisine.
- Implemented on-page SEO optimizations, including structured data, meta improvements, and high-quality content creation.
- Built high-authority backlinks through strategic guest posting on relevant UK food, travel, and cultural websites.
- Improved local SEO with Google My Business (GMB) optimization and citation building.
Google Ads Strategy
- Designed highly targeted PPC campaigns, focusing on ‘best Indian restaurants in London,’ ‘Rajasthani cuisine UK,’ and related keywords.
- Optimized landing pages to improve Quality Score and reduce cost-per-click (CPC).
- Implemented retargeting strategies to convert previous website visitors.
Meta Ads Strategy
- Ran awareness and conversion-focused campaigns on Facebook and Instagram targeting Indian expats and UK food enthusiasts.
- Utilized lookalike audiences based on past visitors and customer data.
Created engaging ad creatives showcasing the cultural experience, traditional Rajasthani dishes, and restaurant ambiance.
Content Marketing & Guest Posting
- Published engaging blog content on topics like “Best Rajasthani Dishes to Try in the UK” and “Authentic Indian Dining in London.”
- Partnered with food bloggers and influencers to generate organic brand mentions and guest posts on authority sites.
- Improved internal linking and content hierarchy to enhance user engagement and SEO rankings.
Results Achieved
650%Increase in Organic Traffic Within Six Months.
Top 3 Google rankingsFor Key Terms Like “Rajasthani restaurant in London” and “authentic Indian cuisine UK.
135%Improvement in Google Ads Conversion Rates With a 20% Lower CPC
260%Increase in Social Media Engagement and 3X ROI on Meta Ads
Enhanced Domain AuthorityThrough High-Quality Guest Posting and Content Marketing.
Transform Your Business with W3era’s Expertise
Are you looking to increase your online visibility and generate more leads? W3era specializes in SEO, paid advertising, content marketing, and more to help businesses grow. Contact us today to start your digital transformation!
Their responsive SEO strategy and expertise significantly boosted our organic traffic. Every step—from on-page to backlinks—was strategic, and practical, and delivered real results.
170 %
Organic Traffic
+200 %
Top 5 Keyword Results
I recommend W3era for its transparent communication and technical expertise simplifying SEO for us. Our keywords ranked on first page generating more leads and conversions.
25%
Leads generation
210%
Traffic growth
A highly recommended digital marketing agency dedicated to bring your business to higher rankings with enhanced conversion rates within a few months.
190%
Traffic growth
25%
Conversion Rate
