Chokhi Dhani Kalagram Case Study - Achieved Global Reach With W3era Digital Strategy

A tailored digital strategy leveraging SEO, Google Ads, and Meta Ads to drive global visibility, boost engagement, and increase direct sales for Chokhi Dhani Kalagram.

795%

Growth in Organic Traffic

370%

Increase in Social Media Engagement

250%

Higher conversions in Google ads

Business Overview

Chokhi Dhani Kalagram is an ethnic arts and crafts marketplace offering a unique blend of traditional Rajasthani handicrafts, artwork, and cultural experiences to a global audience. With a mission to promote Indian heritage and craftsmanship, the brand needed a robust digital presence to increase its visibility, attract international buyers, and drive online sales.

Client Testimonial

See what Our Client say

W3era’s expertise in SEO, content marketing, and digital advertising helped Chokhi Dhani Kalagram gain worldwide recognition. Their strategic approach significantly increased our website traffic, engagement, and conversions. We are thrilled with the results!

Services Used by Client

List of services utilized by the business to achieve growth.

Challenges

Low Global Online Visibility – Needed higher rankings for keywords related to ethnic handicrafts, Rajasthani artwork, and traditional Indian home décor.
Content Gaps & Low Engagement – The website lacked engaging and optimized content for a global audience.
Weak Backlink Profile – Required high-quality guest posting to establish domain authority.
Underperforming Meta Ads – Needed highly targeted ad campaigns to attract art lovers and collectors.
Google Ads Inefficiencies – Existing campaigns had high CPC and low conversion rates, reducing ROI.

Solutions Implemented

SEO & Content Strategy

Comprehensive keyword research targeting global buyers searching for traditional Indian handicrafts and décor.
On-page SEO optimization, including metadata, structured data, and improved website navigation.
Creation of high-quality, SEO-optimized content, including blogs on topics like “The History of Rajasthani Handicrafts” and “Why Indian Art is Gaining Global Popularity.”
Internal linking improvements to boost engagement and page rankings.
Strengthened local and international SEO with country-specific search optimizations.

Guest Posting & Link-Building Strategy

Published high-authority guest posts on global art, travel, and home décor websites.
Collaborated with influencers and bloggers to generate organic brand mentions.
Built backlinks from leading eCommerce and culture-focused domains to improve domain authority.

Meta Ads Strategy

Developed visually rich carousel & video ads showcasing handcrafted products and cultural experiences.
Targeted Facebook & Instagram ads towards art enthusiasts, home decorators, and collectors.
Utilized lookalike audiences to expand customer reach based on past visitors.
Retargeting ads to re-engage users who previously interacted with the brand.

Google Ads Strategy

Designed high-intent PPC campaigns targeting buyers searching for handcrafted Indian products.
Optimized landing pages to increase ad relevance and improve Quality Score.
Implemented smart bidding strategies to lower CPC and improve conversion rates.
Ran shopping ads and display campaigns to showcase unique handicrafts to relevant audiences.

Results Achieved

795%

increase in organic traffic within six months.

Top 5 Google Rankings

For Competitive Keywords Related To Indian Handicrafts & Home Décor.

370%

Growth In Social Media Engagement And Brand Awareness Through Meta Ads.

Stronger Backlink

Stronger Backlink Profile And Increased Credibility Through Strategic Guest Posting.

Expand Your Global Reach with W3era’s Digital Marketing Solutions

Looking to increase your online presence and boost global sales? W3era’s SEO, content marketing, guest posting, and paid advertising strategies can help your business grow worldwide. Contact us today to elevate your brand!

Their responsive SEO strategy and expertise significantly boosted our organic traffic. Every step—from on-page to backlinks—was strategic, and practical, and delivered real results.

170 %

Organic Traffic

+200 %

Top 5 Keyword Results

I recommend W3era for its transparent communication and technical expertise simplifying SEO for us. Our keywords ranked on first page generating more leads and conversions.

25%

Leads generation

210%

Traffic growth

A highly recommended digital marketing agency dedicated to bring your business to higher rankings with enhanced conversion rates within a few months.

190%

Traffic growth

25%

Conversion Rate

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