Chokhi Dhani India Case Study - Boosted Online Visibility & Customer Booking With W3era

Challenges

• Limited Online Search Visibility – Despite its strong brand presence, Chokhi Dhani was not ranking well for key terms related to Rajasthani cultural experiences and hospitality.
   
• Intense Competition – Faced tough competition from luxury resorts, heritage hotels, and cultural entertainment providers in India.
   
• High Google Ads Spend with Low ROI – Previous ad campaigns had high CPC and low conversion rates.
   
• Low Engagement & Conversions from Social Media – The brand needed to increase engagement and drive direct inq

Solutions Implemented

SEO Strategy

• Comprehensive keyword research targeting high-value searches such as “best cultural resort in India” and “Rajasthani village experience."
   
• On-page SEO optimization including metadata, structured data, and mobile-friendly improvements.
   
• Authority link-building via travel, hospitality, and tourism industry websites.
   
• Strengthened local SEO with Google My Business (GMB) optimization, customer reviews, and location-based keywords.
   
• Developed engaging blog content on topics like “Why Chokhi Dhani is the Best Rajasthani Experience” and “Top Ethnic Resorts in India.”

Google Ads Strategy:

•  Created highly targeted PPC campaigns focusing on “cultural resorts in India,” “heritage stays in Jaipur,” and event-based queries.
   
•  Optimized ad creatives and landing pages to improve Quality Score and reduce CPC.
   
•  Implemented remarketing strategies to re-engage website visitors and increase conversions.
   
•  Launched seasonal and festive campaigns to boost ticket sales and event bookings.

Meta Ads Strategy

•  Designed visually engaging carousel & video ads showcasing the resort’s attractions, cultural performances, and dining experiences.
   
•  Targeted Facebook & Instagram ads to reach travel enthusiasts, families, and event planners.
   
•  Implemented lookalike audiences to expand reach and attract new customers.
   
•  Collaborated with influencers & travel bloggers to generate organic buzz and social proof.