Chokhi Dhani Foods Expanded Globally with W3era’s Digital Marketing Strategy

Challenges

• Low Global Search Visibility – The brand needed to rank for highly competitive food-related keywords globally.
   
• Entering International Markets – Expansion required targeting multiple countries and languages with optimized content.
   
• Inefficient Google Ads Performance – Existing campaigns had high CPC and low conversions.
   
• Low Online Authority & Brand Recognition – Required a strong PR and guest posting strategy to build credibility.
   
• Social Media Engagement & Conversions – Needed highly effective Meta Ads to drive engagement and direct sales.
   

Solutions Implemented
 

SEO Strategy:-
 

• Conducted extensive global keyword research targeting search terms for packaged Indian foods and ready-to-eat meals.
   
• Optimized on-page elements, including metadata, product descriptions, and category pages.
   
• Implemented structured data markup for better product visibility in search results.
   
• Strengthened international SEO, ensuring optimized content for global markets.
   
•  Built high-quality backlinks from food blogs, eCommerce platforms, and international directories.

Google Ads Strategy

• Developed highly targeted PPC campaigns for international markets, focusing on high-converting keywords.
   
•  Optimized product landing pages to enhance the Quality Score and reduce CPC.
   
•  Implemented remarketing strategies to convert previous visitors into buyers.
   
•  Designed shopping ads & display campaigns to improve product discoverability.

Meta Ads Strategy

•   Created visually appealing carousel and video ads showcasing products and their authenticity.
   
•   Targeted food enthusiasts, Indian diaspora, and global buyers via Facebook & Instagram.
   
•   Used lookalike audiences based on past purchases to expand customer reach.
   
•   Ran influencer collaborations to enhance brand trust and engagement.

Guest Posting & PR Strategy

•  Published high-authority guest posts on global food blogs, eCommerce review platforms, and industry websites.
   
•  Secured PR mentions in food magazines and online publications to boost credibility.
   
•  Engaged with food bloggers and culinary influencers for product reviews and unboxings.
   
•  Focused on digital PR to establish the brand in international markets.