Chokhi Dhani Dubai Case Study - Increased Bookings & Brand Awareness With W3era

Challenges

Low Search Visibility in the UAE Market – Chokhi Dhani Dubai needed to rank for competitive hospitality and cultural experience keywords.

High Competition from Established Restaurants & Resorts – Competing with well-known luxury dining and entertainment destinations in Dubai.

Limited Local Awareness – Needed stronger online branding and visibility to attract more visitors.

Google Ads Inefficiency – Previous PPC campaigns had high CPC and low conversions.

Weak Backlink Profile & Content Gaps – Needed high-quality content and guest posts to improve SEO rankings.
 

Solutions Implemented

SEO & Content Strategy:

 Keyword research & SEO optimization to target high-intent searches like “best Indian restaurant in Dubai” and “Rajasthani cultural experience UAE.”

 Website optimization, including metadata, structured data, and internal linking improvements.

 Content marketing with blog posts on topics like “The Ultimate Rajasthani Dining Experience in Dubai” and “Why Chokhi Dhani is the Best Cultural Destination in the UAE.”

 Google My Business (GMB) optimization to improve local SEO rankings.

 Guest posting & PR campaign to secure backlinks from hospitality, food, and travel websites.

Google Ads Strategy:

PPC campaigns targeting high-converting hospitality and dining keywords.

 Ad copy & landing page optimization to improve Quality Score and reduce CPC.

 Retargeting campaigns to engage past website visitors and encourage bookings.

Seasonal & promotional ad campaigns to drive event and festival-related traffic.