These days every business primarily takes SEO help to stay in to league of search pattern formats. A lot depends on the right strategy of implementing SEO techniques however timely checks are equally important for the health of your business. So an intelligent businessman will always keeps few checks to regularly monitor his SEO activities to see whether they are able to offer desired results or not. As a little negligence may leave you far behind or may cost you a lot which for sure you would not like to deal with.
Here are few tips and techniques we suggest to keep a check on the SEO health for the good of your business.
Majorly an SEO is an activity to divert or pull traffic towards a particular business and the most important and critical activity is traffic management in varied sense.
First and foremost important step is to perform a search on your business name. See what this search offers you result as how does your website get displayed over Google or any other search engine.
One may use simple Google Analytics to monitor any kind of traffic drop or surge of all kinds. It is simple to implement and operate however to measure the cause of trend in traffic is something that you have to work out yourself or using some other tool rather than Google Analytics. But yes it offers you a fair picture of the current scenario.
Website Uptime monitoring
SEO business is completely dependent on work for your business website. If your website is down your business is down so in order for your business to be running smoothly this activity needs to be monitored. In this category one would wish to monitor Website availability, Servers performance and load (volume of traffic on website) and Response time of the website to get displayed.
Use Google Webmaster Tools to check for Crawl Errors, different Index status and messages related with your business website.
One may bing Webmaster tools to monitor website activity screen as to how your website is being featured and any movement in crawl errors or unexpected rise or fall in page indexes. Also check SEO reports using bing webmaster tools which offer you a detailed report as to how keywords are optimising or routing traffic or if there is any change to be implemented.
This is the most significant of all to compare the current reports with previous ones and find out different results. One may sort this keyword reports using different filters like unique visitors, revenue etc. Even a keyword dropping its position should be completely tackled and countered for efficient productivity.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.