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HomeblogGoogle UpdatesGoogle Web Stories Surpasses 100K Per Day: What This Means for Content Creators

Google Web Stories Surpasses 100K Per Day: What This Means for Content Creators

Published: 2023-01-30

7 min.read

Aarti Kukreja

Google Web Stories, an innovative visual storytelling format, has reached a major milestone, with over 100,000 new Web Stories being indexed daily. This rapid adoption highlights the growing importance of interactive, mobile-friendly content in search and discovery.

In its latest report, Google shared insights into how Web Stories are evolving, what type of content performs best, and how businesses and content creators can leverage this format to boost engagement and visibility.

This guide explores key Google Web Stories usage statistics, top-performing content categories, and expert-backed strategies to maximize your Web Story reach.

Google Web Stories Usage: A Growing Content Format

Google reports that over 20 million Web Stories are now live, with 6,500 new domains publishing their first Web Story since October 2020. The increasing adoption signals a shift towards visually engaging, bite-sized content that users can swipe through effortlessly.

Google initially launched Web Stories in Search, but the real game-changer came in October 2020, when Web Stories were introduced to Google Discover, Google’s personalized content feed. Since then, Web Stories have become a major traffic driver, allowing publishers to attract new audiences and enhance their digital presence.

“The goal with Web Stories is to enable publishers and creators to easily build and take full ownership of their content.” – Google
With more users consuming Web Stories daily, Google has identified five key insights that can help content creators increase engagement, visibility, and discoverability.

5 Key Insights into Engaging Web Stories

Google’s data analysis has provided valuable insights into what makes Web Stories successful. Below are the five most important findings and how you can use them to create high-performing Web Stories.

1. Lifestyle Content Drives the Highest Engagement

Lifestyle-related content, especially when combined with high-quality visuals and informative how-to guides, sees the most engagement. This includes:

Health & Wellness Tips: Workout routines, self-care guides, and mental health advice.
Home & Interior Design: DIY home improvements and décor inspiration.
Travel Guides: Destination highlights, must-visit spots, and budget travel tips.
Fashion & Beauty: Style trends, skincare routines, and product reviews.

Why It Works: The Web Stories format allows users to browse through lifestyle content just like flipping through a magazine or Instagram Stories, making it a natural fit for visually appealing, aspirational content.

Actionable Tip: Focus on creating Web Stories that include step-by-step tutorials, before-and-after images, and immersive storytelling to boost engagement.

2. Arts, Entertainment, and Food Content Get the Most Impressions

While lifestyle content receives the most engagement, Arts, Entertainment, and Food & Drink categories receive the highest impressions on Web Stories. This means that users are actively searching for content in these niches, making them high-opportunity areas.

Top-Performing Topics:

Movies, TV Shows & Gaming: New releases, reviews, and behind-the-scenes insights.
Celebrity News & Pop Culture: Trending celebrity stories and influencer updates.
Recipes & Cooking Tips: Quick recipes, trending food hacks, and restaurant recommendations.

Actionable Tip: Since these topics get high search volume, optimize your Web Stories with relevant keywords, meta descriptions, and Google Search-friendly titles to maximize impressions.

3. Rising Demand for Sports & Celebrity News

Google reports a high demand for fresh Web Stories in the Sports, Entertainment, and Celebrity categories. These niches benefit from the constant influx of trending topics, such as:

Live Sports Updates & Analysis
Award Show Highlights & Red Carpet Looks
Behind-the-Scenes Stories from Celebrities & Athletes

With new TV shows, movies, and sports events launching year-round, these verticals offer endless content opportunities for publishers.

Actionable Tip: Stay updated on industry trends and publish Web Stories around major events and trending searches to tap into audience demand.

4. Ideal Web Story Length: 11-15 Pages

There’s no strict rule for the perfect Web Story length, but data shows that users typically tap through 11-15 pages per session. This means your most important content should be delivered within the first 15 slides.

How to Structure a Web Story for Maximum Engagement:

First 3 Pages: Hook the reader with an eye-catching headline and strong visuals.
Middle 5-10 Pages: Deliver the main content, keeping slides concise and impactful.
Final 2-5 Pages: End with a call-to-action (CTA), encouraging users to visit your site, subscribe, or explore related content.
Actionable Tip: Keep your text minimal, visuals dynamic, and CTAs clear to improve retention and engagement rates.

5. Google Discover Users See an Average of 1.7 Stories per Session

On Google Discover, users are recommended an average of 1.7 Web Stories for every Story they open. This means that even if a user clicks on a competitor’s Web Story, there’s still a chance they’ll be recommended your content next.

To increase your chances of appearing in Discover recommendations:

Ensure Mobile Optimization: Web Stories must be fast-loading and mobile-friendly.
Use Engaging Cover Images: The first impression matters, choose eye-catching visuals.
Follow Google’s Best Practices: Keep content high-quality, informative, and visually appealing.
Actionable Tip: Regularly publish fresh, high-quality Web Stories to increase your chances of being surfaced in Google Discover and related content feeds.

Final Thoughts: Why Web Stories Matter in 2025

As digital consumption patterns continue shifting toward mobile-first and interactive experiences, Google Web Stories have established themselves as a crucial format for engaging modern audiences. Their visually appealing, immersive nature makes them an excellent tool for capturing attention, boosting organic search traffic, and driving user engagement.

For businesses, brands, and content creators, Web Stories offer a unique opportunity to showcase content in a dynamic format, increasing discoverability through Google Search and Google Discover. Whether you are looking to enhance brand awareness, increase website traffic, or drive conversions, Web Stories provides an effective way to do so.

Moreover, as Web Stories continue to evolve, Google’s AI-driven recommendations and personalization algorithms will likely make them an even more powerful content medium. To stay ahead in digital marketing, brand,s and publishers should actively integrate Web Stories into their content strategies.

Frequently Asked Questions (FAQs)

1. What is Google Web Stories?

Google Web Stories is a visually rich storytelling format that allows publishers to create mobile-first, interactive content optimized for Google Search and Discover.

2. Can I earn from Google Web Stories?

Yes, you can monetize Web Stories through Google AdSense, affiliate marketing, and sponsored content, similar to traditional web content.

3. Is Web Stories free?

Yes, Google Web Stories is free to use. You can create stories using tools like Google Web Stories for WordPress, MakeStories, or Newsroom AI.

4. How to create a story in Google?

You can create a Web Story using Google’s Web Stories plugin for WordPress or third-party design tools. Ensure your story is engaging, visually appealing, and mobile-friendly.