In recent times it is announced that Google is going to penalize those sites which are found to be performing over optimization practices. If Google considers your website’s optimization beyond acceptable limits than your website will be restricted. Google examines the optimization of a site by comparing it to those sites which belong to same niche, category, and keyword range. So, in this way Google easily examines the over optimization of a site by comparing it with top ranked sites of the same category.
To avoid over optimization, many methods can be used. One of the most popular methods is to avoid excessive pages using similar content. For example, one page is containing content on Sports and the other page on game which are almost the same in meaning. So instead of wasting 2 pages on the same topic, we can combine the contents in such a way, that it will increase its page rank and incoming traffic as well. Note the keywords must be distributed among the whole page not in any specified part.
The other important tip to avoid over optimization is less usage of advertisements at the top of the page. Otherwise the user will not be able to find the required result immediately at the top page and user might leave your webpage which will definitely have a negative effect on your page rankings. Another way to avoid it is by checking all your links so that each link serves a required purpose and the most important point is try to avoid your link to crappy sites because Google always checks your outgoing links.
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