Future of Penguin 2.0 – Branding would be a major projection factor for online businesses:
Since Matt Cutts first announced the introduction of next generation of Penguin in March 2013, webmasters have been speculative to explore the search engine platform. When the engineer spoke on the integrities of their latest launch, he said,” It is going to have a serious check on the spam”, it is quite true that the series is the latest generation of algorithms which has got the potentialities to explore the inside out of web pages with extensive impact on quality and spam.
Significance of Penguin 2.0:
This recent search update, called friendly as Penguin 2.0 is far advanced from its previous editions and is expected to extensively de-value the link spam that has been initiated by the first update of penguin last April. The primitive purpose of the penguin algorithm is to weed out SEO a site that has been gaming with Google through black hat on page and off page SEO strategies. When Cutts spoke on the efficiency of this Google update, he proudly said that the Penguin 2.0 would go deeper into web pages and would perform a more extensive search for spams than the previous Penguin Update. The significance of this wide reaching update from Google could not be ignored and webmasters need to adapt significant steps in preparing their sites for Penguin 2.0.
Ways to modify SEO techniques to escape penalties from Penguin:
The message or perhaps the warning from Penguin 2.0 is pretty clear. For people who really want to rank good and drive real traffic, they need to really build a brand online – a strong brand in relation to other competitors in the industry or a specific SERP category. Google considers branding to be a major ranking factor and is trying to replicate the logic of the real world with that of the online world. The brand recognition techniques that were once used in the period where no mobiles and computers were available, is required to be applied in the online world as well, with Google and this is an genuine attempt to decrease black hat SEO techniques by some firms. The search engine crawlers would periodically be verifying and updating the web pages of a business including its videos, press releases, webinars etc., and would rank the best rite on top of other and pose its image as an industry leader.
Penguin updates are not to be feared:
SEO is an ever evolving phenomenon and currently the focus is on branding and creating authentic websites rather than accumulating volume of links. Penguin updates necessitate more efficient and profitable SEO through content creation and limits directory linking. Through this way, it is possible to create multiple acquisition channels and direct traffic and sales from a wealth of valuable sites for the benefit of the business. Thus Penguin is not something to be feared off as it could project as the most profitable marketing channel and Google is indeed helping people to become efficient inbound marketers who could create a strong brand and valuable content to people.
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