The first and most important tip is to avoid keyword stuffing. It means that you are also including non-relevant keywords to your content which are not required. By doing so, you can definitely increase your page ranking for a temporary period of time. No one will stay on your site for more than a few seconds once they read the incoherent matter on your content. The other thing to avoid is the use of automated content because it is not grammatically correct, legible, etc.. The only advantage they have is that they are cheap and fast.
Third important tip is to avoid content scraping or snipping. These are techniques which makes use of software to manipulate the original content. The software basically collects the main content and regenerates the same content with different format and style. Fourth tip for avoiding Black Hat SEO is to avoid cyber faking on your site. It means spreading those stories which never came into existence. Once the user comes to know about the truth, the user will never visit your site again and the traffic due to his referral would also get decreased.
Fifth and the last tip are to avoid using hidden text which is not visible to anyone except search engines. Readers are only able to see the visible text so the hidden text is of no use. Hidden text is usually of the same color of the background so that it is not visible to the users. Search engines are very harsh on it and they penalize the site which uses this technique. Other thing to avoid is use of hidden links as well which are generally placed at the footer of a site or in the code of a site. These links are also of the same color as the background so you can’t see them.
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