Ship India Sey Case Study - Growth In Organic Traffic & 7X Increase In Leads @W3era

Challenges

• No Website Presence – The client had no digital presence and required a custom-built website to establish credibility.
   
• Low Search Visibility – Needed to rank for competitive shipping and logistics keywords in India.
   
• Poor Lead Generation – Struggled to attract the right audience and convert them into quality leads.
   
• Lack of SEO-Optimized Content – The brand required engaging and SEO-friendly content to rank higher on search engines.
   
• Inefficient Google Ads Campaigns – Required a high-converting paid ads strategy to maximize ROI.

Solutions Implemented

Website Design & Development (PHP)

• Custom PHP Website – Developed a fast, SEO-friendly, and highly responsive website.
   
• User-centric UI/UX – Designed an intuitive layout for smooth navigation and lead generation. 
   
• Mobile Optimization & Page Speed Enhancements – Achieved a 92+ Google PageSpeed score. 
   
• Conversion Rate Optimization (CRO) – Implemented trust signals, CTAs, and lead capture forms.

SEO Strategy

• Comprehensive Keyword Research – Targeted high-intent logistics and shipping keywords. 
   
• On-Page SEO Optimization – Improved meta tags, internal linking, and content structuring. 
   
• Technical SEO Fixes – Enhanced website speed, mobile-friendliness, and schema markup. 
   
• Guest Blogging & Link Building – Built high-authority backlinks to improve domain authority. 
   
•  Content Marketing – Created industry-relevant blogs to drive organic traffic and engagement.

Google Ads Strategy

Targeted Search & Display Ads – Focused on high-converting shipping-related search terms. ✔ Optimized Landing Pages – Ensured high relevance for ad clicks, reducing bounce rates. ✔ Smart Bidding Strategy – Lowered cost per lead while increasing ad efficiency. ✔ Retargeting & Lead Capture Campaigns – Re-engaged visitors to boost conversions.