Pink Pearl Increased Visibility & Customer Bookings with W3era

Challenges

• Low Organic Search Visibility – Struggled to rank on Google for key recreational and amusement park searches in Jaipur.
   
• High Competition – Faced stiff competition from other amusement parks and resorts in the region.
   
• Inefficient Google Ads Performance – High ad costs with low conversion rates.
   
• Low Social Media Engagement & Reach – Needed a stronger presence to attract families, school groups, and tourists.
   

Solutions Implemented

SEO Strategy:

• Conducted in-depth keyword research targeting Jaipur-based searches for amusement parks, resorts, and weekend getaways.
   
•  Optimized website structure, metadata, and content to align with search intent.
   
•  Built high-quality backlinks from travel, entertainment, and local listing websites.
   
•  Strengthened local SEO through Google My Business (GMB) optimization, citations, and customer reviews.
   
•  Developed engaging blog content around topics like “Best Weekend Getaways in Jaipur” and “Top Family Activities in Jaipur.”

Google Ads Strategy:

•  Launched highly targeted PPC campaigns focusing on “best amusement park in Jaipur,” “water park Jaipur,” and related keywords.
   
•  Optimized ad creatives and landing pages to increase Quality Score and lower cost-per-click (CPC).
   
•   Implemented remarketing strategies to re-engage past visitors and drive more bookings.
   
•  Used seasonal and promotional ad campaigns to boost ticket sales during peak periods.

Meta Ads Strategy:

•  Created engaging video and carousel ads showcasing the park’s attractions and resort experience.
   
•  Ran targeted Facebook and Instagram ads to reach families, groups, and tourists in Jaipur.
   
•  Implemented lookalike audiences based on past visitors and engagement data.
   
•  Partnered with local influencers to create authentic promotional content.