Google is always considered as one of the best searched engine as far as the visibility of the SEO is concerned. But most of the time Google, in the searched results ignores the title tag of the clients and for the snippet title they use something else. The title of the snippets should match with the query of the searcher and this is what the Google wants, in order to have a priority in the web page rankings. Hence, Google provides the best solution for the website owner and the searchers. But in most cases Google use the client’s title tag if the existing title tag fits the criteria. If the criteria are not fulfilled, then Google uses the following points
The use of the Open Directory Project
Pointing to the page the use of the anchor links provided by Google.
Some of the content on the owner’s page.
Google does it for the purpose, to have most of the viewers of the web page and for the online business growth.
Some of the criteria which Google uses when they want to proceed for a new title tag are:
Google always goes with a relatively short title.
Google always focuses on the description of the page and the proper site where the page is on.
If the title tag is relevant to what the searchers are searching for.
Hence, in the modern day market most of the online business tycoons use Google as their search engine in order to enhance their business.
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