It’s great to be a part of this world where technology steps up the ladder successfully and gives a series of innovations. Isn’t it?
With the same link, the SEARCH ENGINE OPTIMIZATION is also a waving concept that keeps changing. What is the recent change in this sphere- It’s “Voice Search in Local SEO”.
According to the statistics, Google introduces around 500 algorithms in a year. However, the major ones are few for which the digital marketers concern about.
In terms of voice technology, Google CEO Sundar Pichai asserts it in May 2017- “20% of search queries on Google’s mobile app and Android devices are the voice searches”.
Therefore, if we take ubiquitous and seamless as the synonyms of voice search, then no one can deny this fact. Even, the evolution of apps, such as Cortana, Now Google, and Siri have launched the new era of voice search technology.
Efficient Tips for Voice Search Optimization
Before discussing the competent voice optimization tips, just be sure to consult a professional SEO company in USAto receive the optimum results.
Here, the microelements refer some specific terminologies of voice search terminology that users use frequently. So, focusing on these parameters will give you a great idea.
I want to know: 65% of the consumers search the information now versus a few years back, while, 66% of the customers turn their heads towards something they have viewed in commercials or advertisements on TV.
I want to go: There is an increase of 2X in “near me” local searches as compared to past years, whilst, 82% of smartphone users browse search engine for finding the local businesses.
I want to do: 91% of the customers look for various ideas while carrying out a specific task, while, 100M+ hours have recorded watching “how to” subject on YouTube.
I want to buy: 82% explore their smartphones in searching what to buy when they are in the store, whilst, 29% increase in the mobile conversion rates is recorded as compared to the past year.
Along with microelements, there are certainly more tips that can help you optimize your voice search.
Let’s see what they are…
At the very first note, Do Not Forget FAQ Page, as most of the consumers switch to this page to get the answers of what, when, how, why, etc. Adding this to your website or voice search app will give favorable outcomes. The next important point is that among 20% of the consumers, most of the persons aim to find out the details about the local business through voice search. So, start focusing on how people speak in their specific languages. A meticulous research will give you an estimated idea how to make your website integrated with the voice search terminology. So, go with natural voice search parameter and walk a mile ahead to know how people naturally interact.
Coupled with above techniques, you should not skip Google My Business listing. Include your business in this listing so that when users explore the list through voice search, your website will be shown to them. But, don’t overlook your website itself. It is found that over half of the teens of the US use voice search on daily basis. So, keep your microdata upgraded, such as your address- business location, landmark, contact details, store hours, etc. And, with these two parameters, be in touch with Google algorithms also, like The Hummingbird Update of 2013- according to which, Google responded to typed and voice both the queries. Therefore, one can understand that this algorithm was all about the interactive search queries.
Last but not the least, put your focus on mobile and web. Very First, try to increase the speed of your website on World Wide Web and mobile both. Make the best use of PageSpeed Insights tool to discover the effective ways to increase the speed on mobile. It will definitely increase your users on mobile. As most of the smartphone users employ mobile voice search, so, get it optimized professionally. Use Google’s Mobile-Friendly Test to check whether your website is up-to-the-mark on mobile. Just make sure that it is easily scannable and can be easily navigated via thumb. Think like smartphone users and make your voice search feature optimized competently.
At this final stage, track the performance of your steps properly. Make the best use of Google Analytics Tool and analyze your website.
Wrapping it Up
If you use the services of digital marketing USA, then you will certainly acquire what you are expecting from the voice search technology, integrated into your website or app. And, it will definitely bring feasible innovations in 2018.
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