Understanding CPM:  Cost Efficient Advertising for Your Business

Understanding CPM:  Cost Efficient Advertising for Your Business

What is CPM in Marketing?

Cost Per Mille is a crucial metric as it measures the cost for every thousand impressions on an advertisement.

Benefits of CPM

- Increasing sales conversions - High visibility & brand value - Targeting relevant audiences

How to Calculate CPM

Calculate CPM using the formula:

CPM = Total Amount Spent X 1,000             --------------------------------------------           Total Impression

Why is CPM Important?

Identify and analyze viewership generation & evaluate the effectiveness of campaigns.