6 Most Common Schema Markups in SEO

Discover the top 6 schema markups used in SEO to boost your website's visibility and rankings

What is Schema Markup

[{"selector":"#anim-0ec8618b-4da0-4364-8dd6-4dcad3ca6643","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81d4bba9-8c7a-43b0-a300-40ff46346e38","keyframes":{"transform":["translate3d(115.14195%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92be6582-8a7b-4b18-8a47-676190d06275","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-716cb9c6-6c17-4691-9d44-aea128cb4af1","keyframes":{"transform":["translate3d(-118.60465%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d72e4808-35c6-4df6-b833-21b35f992fdd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bd87ef9-b5d0-4e14-a820-888cfe557b41","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Schema markup is a structured data code added to web pages that helps search engines understand content better.

6 Common Schema Markups

[{"selector":"#anim-36370b96-b307-4600-b707-a307a96d83d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46a59d42-de06-4f8a-bc4b-10640e826bf1","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-133ef1e3-84d2-4df3-a18a-b3ab488dbf2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd225773-863e-49d3-83d4-d43a8bab8fdd","keyframes":{"transform":["translate3d(-120.20548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8a4b45a-9d56-44e4-868e-28ac4bed9840","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b44e694b-bfce-4b42-b91f-ff921003931c","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 1. Organization Schema 2. Review Schema 3. Product Schema 4. Article Schema 5. Breadcrumb Schema 6. FAQ Schema

Organization Schema

[{"selector":"#anim-11c86ed5-ce55-4dc1-adfd-9e3975f5a19b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7d39d31-d8f7-4f54-85e2-bf111d0a366b","keyframes":{"transform":["translate3d(115.23810%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9d91a50-871a-42d8-b482-5e3592669e5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f068bed-c06b-4562-9b26-7633d6b867e7","keyframes":{"transform":["translate3d(-119.72789%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a3ab415-7d8a-41f1-9bfc-414c1807a4c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7257d22-d9f4-4c35-962e-413ee679c1ea","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This type of markup provides pertinent information about a company or organization, such as its name, logo, contact details, social media profiles, and other relevant data.

Review Schema

[{"selector":"#anim-5be98034-3ad0-432b-b21c-682d0dc6d1bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19fd5ee1-4edc-46e5-bc0d-2344e09f684c","keyframes":{"transform":["translate3d(115.14195%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e84c8968-143b-4cff-ac61-31050e8e1d62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76d76ef7-6000-44ec-8e22-71a76c240c1d","keyframes":{"transform":["translate3d(-120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d346d30-4914-4066-8e17-6c3df0e04f8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e52229e-c33e-442d-ac36-0068c3a1e08c","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] It provide ratings and reviews for products, services, businesses, and other entities. It enables search engines to exhibit star ratings and review snippets in search results.

Product Schema

[{"selector":"#anim-21887cbd-e350-4b4c-9317-be0f47ee8ee7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb750696-d94a-4224-bfe5-0ea5978e8e3c","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-690a5073-786f-46a4-a290-0febcc38d874","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-820af6ee-7ba6-47c0-b676-eaf7fdbf4066","keyframes":{"transform":["translate3d(-119.72789%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f833291f-93d4-4480-9c78-3877d25e4d56","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-879eef5f-1e3d-4404-92e1-aea1015c78e9","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Used to describe specific products, this markup includes details such as the product's name, brand, price, availability, description, and reviews.

Article Schema

[{"selector":"#anim-add01260-a821-423a-86f9-20d21dc64507","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b030cf4f-e737-4527-835f-52f3f88a6a2b","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec3be1c0-3772-4f8a-ac6f-ece51d42fc8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-060412b8-65bb-4706-a976-f7ba8ce4ba4c","keyframes":{"transform":["translate3d(-120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2cd43de-a30f-4d82-8fe4-fe482f36deb8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57b7ee55-50cb-4edf-8549-bd76c7b8e5de","keyframes":{"transform":["translate3d(-114.92064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This markup is employed for news articles, blog posts, and other editorial content. It has information like headline, author, publishing date, article body, and any associated images.

Breadcrumb Schema

[{"selector":"#anim-e39dfc2a-fc63-4d2d-8184-9aff53c551f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28041e97-3cb6-4286-bc38-1c5a616f22db","keyframes":{"transform":["translate3d(-119.72789%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f771dbb8-f849-4e14-a9c9-08e54642fb57","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e93de6f1-9418-4fbd-8722-2484254271de","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34dd191c-bce2-4ebf-80b0-4437875567e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e237458d-9887-4ac7-b680-f2ac7b2f5d83","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This markup aids search engines in comprehending the structure of a website and displays breadcrumbs in search results. Consequently, users find it easier to navigate a website.

FAQ Schema

[{"selector":"#anim-98a97d52-1efb-4555-9a19-76b30d5d033e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c00f64f0-6d20-4def-881d-93e59181079a","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a8b807f-03a5-4a20-9f99-7ced5cb6f572","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8d7190c-1317-4fd9-a58d-b06f333e67cb","keyframes":{"transform":["translate3d(-119.72789%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e244b98a-2b06-40a5-9a15-810224bc0a5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b99f2949-539b-40ad-a9e8-840695acb4e1","keyframes":{"transform":["translate3d(-115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] FAQ Schema provide concise answers to frequently asked questions. It enhances search results by displaying FAQs directly, improving visibility and user experience.