The top 6 SEO trends of 2025
1. AI in Search Results
This year, expect Google to expand its use of AIOs and other generative AI features to more queries
2. Community Search Results
Google will continue to show search results from forums and communities like Reddit and Quora
3. Optimising for Sales
SEOs and marketers began talking a lot more about how to optimise down-funnel content for search.
4. User-Centric To SEO Crystalises
The SEO trend for 2025 is the shift from keyword-focused optimisation to user-focused optimisation.
5. Address Zero-Click Searches
The threat of zero-click searches has loomed large since Google first rolled out featured snippets.
6. Privacy, Security,& Influence Rankings
The increasing global regulation strictness and consumer needs, search engines will reward sites, ensuring user security.