1. Social Media Trends

Social media users are dedicated, spending an average of 2 hours 19 minutes per day on 6.8 different platforms, which showcases the growth of social media.

AI is now an integral part of marketing, whether or not you use many tools. The technology is built into many systems that marketers use, such as social media, customer relationship platforms (CRMs), and search engines.

AI in digital marketing was named one of the top skills in the Global Digital Skills & Training Report. Even a generalist needs to understand SEO to create better results.

As people search for information online changes, traditional search traffic will drop by 25% by 2026. This will have a huge impact on businesses that rely on SEO to rank content in search engines.

Content helps us to communicate with our target audience, tell a story that attracts and influences them, and turn a prospect into a loyal customer.