Reputation Management in the Digital Age:
Navigating Public Perception
What is Reputation Management?
Reputation management involves shaping the public perception of a brand or individual through strategic influence.
Online Focus & Impact
Reputation management primarily occurs online, impacting sales, marketing, &
consumer behavior.
Brand Management & Consumer Behavior
Manage personal & organizational brands, reduce negative exposure, & influence
consumer decisions.
Ethics & Legitimacy
Consider ethical considerations & potential abuse, and establish reputation management
as a legitimate practice.