Marketing

Lenskart’s Journey to 90% Market Share

By w3era

4P’s of Lenskart

- Product - Pricing - Place - Promotion

Innovative Product Offerings

- Frames as fashion statements, not just functional items. - Sunglasses, lenses, solutions, and accessories from diverse brands. - Virtual 3-D trial option for informed choices.

Inclusive Pricing Strategy

- Customer-Centric Pricing - Value and premium segments cater to various income levels. - One-year, no-questions-asked return policy for customer satisfaction.

Online & Offline Presence

- Hybrid Distribution Approach. - Website: 3-D Try On, orders, and online payments. - Physical stores across India for in-person trials and eye examinations.

Diverse Marketing Technique

- Engaging Promotional Tactic - SEO, social media, influencer partnerships, and content marketing utilized. - Consistent discounts and coupons for customer loyalty.

Marketing Techniques

Influencer Collaboration

- Impactful Partnership - Katrina Kaif, Bhuvan Bam, Kiara Advani, and more endorse Lenskart. - Engaging an already invested audience for increased traffic and revenue.

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