How to Update GA4 Attribution Settings for Enhanced Insight

How to Update GA4 Attribution Settings for Enhanced Insight

1. After logging in to your GA4 account, go to Admin & then the attribution setting. 2. Then choose from "Google Paid Channels" or "Paid and Organic Channels" and save changes.

Implementation Timeframe

Changes may take 2-3 days to reflect in Google Ads Campaign data needs to be reprocessed

Monitor Conversions & ROI

Check Google Ads conversions and ROI metrics and assess the impact of your attribution setting

Switching Options

You can switch between attribution options anytime. Update Attribution Settings and allow a few days for reprocessing