Google Marketing Live 2023:  Breaking News of Generative AI Features

Google announced new Generative AI Features for Google Ads and Product Studio. Simplifying campaigns, enhancing ad relevance, and seamless user experience. Let's explore the key highlights.

Google Ads

AI analyzes pages & ads to generate keywords, headlines, descriptions, & assets.  Automatically created assets (ACA) enhance ad relevancy by adapting to user search queries.

Generative AI & Performance Max

Performance Max, powered by AI, drives growth with high conversion rates.  Google AI suggests brand-specific text and unique images for campaigns.

Search Generative Experience (SGE)

New ad formats in SGE deliver relevant, high-quality ads at each search step.  The "Sponsored" label distinguishes ads from organic results.

Product Studio

AI for unique product imagery. Scene Generation interprets descriptions. Remove Background and Increase Resolution to enhance quality.

Merchant Center Next

Streamlined platform for online presence & growth. Auto-fill populates product feed from website info. Performance insights consolidated in Performance tab for comprehensive view.