Gen Z To Baby Boomers:  The Latest Consumer Trends In Shopping

GEN Z  (11 - 26 years old)

- Embraces online shopping - Dislikes other forms of shopping - Seeks company information

MILLENNIALS  ( 27 - 42 years old)

- Enthusiastic about discounts and special offers - Prefers online shopping for home items

GEN X  ( 43 - 58 years old)

- Shows interest in vouchers and seasonal shopping opportunities - Combines social media exploration with online shopping habits

BABY BOOMERS  ( 59 - 78 years old)

- Searches for money-back guarantees - Looks for online options on Amazon and Tesco - Shares similarities with Gen X in pursuing holiday and seasonal shopping online