7 Top Content Marketing Statistics in 2024 

By: w3era

Digital marketing

Image source: Freepik

Discover the power of content marketing with top statistics and trend.

67% of small businesses and marketers utilize AI for content marketing or SEO, leading to significant growth.

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AI Revolution

Marketers employing AI witness a remarkable 70% increase in Return on Investment (ROI), as per Kibo Commerce.

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ROI Boost 

68% of businesses experience higher ROI by integrating AI into their content marketing strategies.

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AI Adoption 

Content Marketing cultivates communities, sparks engagement, and enhances rankings by sharing high-quality, relevant information to achieve business goals.

43% of small business owners plan to enhance website performance through increased investment in 2024.

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Website Focus 

36% of marketers rely on AI chatbots for seamless day-to-day operations and customer interactions.

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Chatbot Assistance

58% of B2B marketers achieved heightened sales and revenue in 2023, credited to effective content marketing.

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Sales Surge 

41% of marketers regard email as their most potent marketing tool for engaging with audiences.

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Email Effectiveness

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