7 Powerful B2B Lead Generation Tips You Need to Know for 2024 

By: w3era

Digital marketing

Image source: Freepik

- 90% watch on mobile; opt for short, vertical videos. - Use captions since most watch silently. - Live streaming enhances viewer engagement.

Embrace Video Marketing 

- AI aids personalization, segmenting audience and tailoring messages. - Prioritize privacy and security for data collection transparency.

Personalize Marketing Content 

SEO Optimization Tips 

- Go mobile-first. - Focus on quality backlinks. - Aim for featured snippets. - Ensure accessibility. - Add interactive elements. - Optimize for voice search.

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Leverage Email Marketing 

- Email remains crucial, influencing 58% of consumers. - Offer valuable content over low-price deals. - Grow subscriber base with high-quality resources.

Invest in Influencer Marketing 

- Influencer marketing fosters authenticity and trust. - Target Gen Z, who rely heavily on UGC. - Choose relevant influencers. - Set clear goals and KPIs.

Engage on Social Media 

- Build an active community for credibility and leads. - Post engaging content. - Host live sessions. - Run contests. - Use chatbots for instant engagement.

Review Content Marketing Strategy 

- Use multiple CTAs. - Diversify content formats. - Update content regularly. - Adopt conversational style. - Longer content ranks higher, aided by generative AI.

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