Digital marketing

7 Most Common Used Terms in Digital Marketing

By: w3era

Dive into the dynamic world of digital marketing expert insights

Static webpage with a strong call to action, crucial in marketing campaigns for directing traffic.

Landing Page 

Automated tool on websites to address common customer questions, capable of escalating to human representatives.

Chatbot 

Words or phrases users input in search engines, integrated into web pages for improved visibility.

Keyword 

Percentage of visitors leaving a site after one page view, indicating potential site adjustments.

Bounce Rate 

Measures how many people click an ad after seeing it, a vital advertising metric.

Click-through Rate (CTR) 

Design process for easy website navigation, crucial for visitor satisfaction and engagement.

User Experience (UX) 

Incentive for contact information, like coupons or free downloads, essential for customer acquisition.

Lead Magnet 

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