As 2017 is a thing of past now, it is time to embrace the new beginnings and start thinking about 2018. In the online world, the biggest question that comes in light is about SEO and how it will affect the coming trends and business leads in coming days. However, before you jump on to hire some expensive SEO specialists or purchase some high level SEO package from a digital marketing firm, there are a few things you must know about to future-proof your SEO strategy:
You need to start with some generalized tips and actions. For example, getting familiar with the latest Google ranking factors would be a great idea. There is nothing wrong with having an idea about the most crucial points that are required to hit higher ranks on world’s best search engine. Keep your on-page as well as off-page SEO up to the mark.
A good professional would always know to press the biggest pressure points. For now, complete momentum of online world is rushing solely towards one point – mobile. If your blog, site, web page, ad, or infographic fails to customize according to mobile screen, you might throws all your money in a paper shredder. Along with, it will be good idea to start working on your site speed, if you missed it in past.
IN terms of content, you need to move on to more intelligent content that is not only meaningful but simple enough to connect with any level of audience. This one stands true for all bloggers and SEO writers out there, keep your work simple and relevant, the effectiveness would automatically rise by mulifold. Using jargons or too complicated language would only complicate matters and drop hits and viewer’s time on your page.
Keep a web crawler tool in check so that issues are resolved well in time. Any kind of delays can easily affect your business and connection with search engine. Keep your technical SEO updated as well. Using markup tools for marking up your site would be a highly useful strategy.
As for trends, you need to look out for latest innovations like machine learning and AI. The previous year confirmed the growing significance and influence of these trends on our world. If you are also a die-hard Google follower, then know that this market leader is already making use of AI on a higher scale even in the ranking algorithms. The algorithms followed by Google are no more just plain set of pre-defined rules, these new models are capable of learning, adapting, and improving on their own. It does raises a bigger question for webmasters and others as to how they can keep up the optimization with changing dynamics but you will need to find a middle ground for it.
Apart from smartphone apps, you must also start looking to work on progressive web apps, instant apps, and so forth. There are three things that come forth in this respect, the activated mobile pages, android instant apps, and progressive web apps. All of these have one single motive – these aim to improve user experience and meet the user’s expectations in most perfect manner. You wish to win the game, make sure you learn well about these three factors.
Next, you will need to work on you speed, it is not only the speed of your site that matters here. You will also need to work on pace at which you adapt to new environment and growing expectations of clients. Mobile users have low quotient of toleration for slower sites, static content, and outdated data. Keep a tight tap on that or you will lose the race even before starting for it.
There is another thing that you need to do for getting a tighter grip on higher search engine rankings, you need to work on linkless link-building. While link-building is still a very valuable and important part of site optimization, but medium and small level enterprises can always benefit by link building for SEO. It is not a simple task and would be a live trend a few years from now, but nothing in moving a few steps ahead of time. Poor link profiles are about to go out of game in near future, make sure you are prepared for what is to come.
Last but not the least, you need to start aiming at featured snippet. It is one of the latest trends that came up last year. Under this, an informative paragraph closely related to the search string, appears on the top of the page above all other links that only show meta description with matching keywords from search phrase. You can always include some bullet points and tables in your content that will surely show up in relevance to a search phrase entered in search bar.