In last few years, Google has earned a nasty image for rendering several web portals catatonic through updates like Google Panda and Penguin. These had a disastrous effect on those businesses that were ruling the rankings with low quality content and zero relevance with user’s intent. This downside proved a bigger reason for rapid uprise of social media platforms at least in terms of marketing. So when these updates came, these compelled almost every digital marketing company in USA to revise its strategies and shift its focus on relevance and quality. Almost all Rank checker tool gained instant popularity and started getting more attention from online sellers. Organic SEO was suddenly in trend and annual and Monthly SEO packages providers were seen adjusting to new rules. However, if you are worried about this year and coming months, know that Google is done revising its system for this year and wouldn’t be making any catastrophic updnates in coming few months. But you still need to stick with relevance and quality factors. A leading SEO company owner from USA suggested a few other things that one must take care of in order to stay in business. Here are some noteworthy points to take care of:
1. The first thing that you need to take care of is the speed at which your site opens up. Google is adopting a stringent policy to keep slow opening sites away from top rankings. Next, it will also be keeping a close eye on sites that are operating without SSL certification. In order to stay in business, make sure your site stays secure and fast.
2. Google will also be working in sync with those who befriend quality and relevance in terms of content. The policy of keeping your content keyword oriented is a completely outdated one. You can only win when your content speaks exactly how it needs to. Make sure your content developer does strong homework before developing content for your pages. You will also need to work on quantity with quality. The consumers usually perceive those sites with a positive response that show relevant, catchy, and good quality content in a comprehensive manner. Punchlines and short lines may not always work in every context. Make sure you imbibe this lesson well in your content strategy.
3. Apart from this, it is common practice to focus only on off-page SEO and keep on page SEO at bay. You need to avoid this mistake if you wish to rule the rankings. Every search engine gives special priority to specification, categorization, and classification of information, links and data flowing in. At its core, Google is an extended card catalog system that needs some basic inputs from all sites running on it. If you fail to meet these basic prerequisites then your site might not rank at all. So, let your developer and SEO team know that they wouldn’t get paid unless they complete all details related to metadata, meta descriptions as well as metalinks.
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